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Mining the Talk: Unlocking the Business Value in Unstructured Information Scott Spangler Author
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ISBN: 9780132339537

Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking … mais…

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Mining the Talk: Unlocking the Business Value in Unstructured Information (IBM Press) - Scott Spangler,Jeffrey Kreulen
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Mining the Talk: Unlocking the Business Value in Unstructured Information (IBM Press) - nuovo livro

ISBN: 9780132339537

Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking … mais…

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Mining the Talk : Unlocking the Business Value in Unstructured Information - Spangler, Scott
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Spangler, Scott:
Mining the Talk : Unlocking the Business Value in Unstructured Information - primeira edição

2007, ISBN: 0132339536

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Mining the Talk: Unlocking the Business Value in Unstructured Information - Spangler, Scott
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Spangler, Scott:
Mining the Talk: Unlocking the Business Value in Unstructured Information - Livro de bolso

2007, ISBN: 0132339536

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Mining the Talk: Unlocking the Business Value in Unstructured Information Scott Spangler Author

Leverage Unstructured Data to Become More Competitive, Responsive, and Innovative In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data--from word processing documents to websites, emails to instant messages. The authors review the business drivers that have made unstructured data so important--and explain why conventional methods for working with it are inadequate. Then, writing for business professionals--not just data mining specialists--they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively. Next, you'll put IBM's techniques to work in five key areas: learning from your customer interactions; hearing the voices of customers when they're not talking to you; discovering the "collective consciousness" of your own organization; enhancing innovation; and spotting emerging trends. Whatever your organization, Mining the Talk offers you breakthrough opportunities to become more responsive, agile, and competitive. * Identify your key information sources and what can be learned about them * Discover the underlying structure inherent in your unstructured information * Create flexible models that capture both domain knowledge and business objectives * Create visual taxonomies: "pictures" of your data and its key interrelationships * Combine structured and unstructured information to reveal hidden trends, patterns, and relationships * Gain insights from "informal talk" by customers and employees * Systematically leverage knowledge from technical literature, patents, and the Web * Establish a sustainable process for creating continuing business value from unstructured data Preface xv Acknowledgements xx Chapter 1: Introduction 1 Chapter 2: Mining Customer Interactions 21 Chapter 3: Mining the Voice of the Customer 71 Chapter 4: Mining the Voice of the Employee 93 Chapter 5: Mining to Improve Innovation 111 Chapter 6: Mining to See the Future 133 Chapter 7: Future Applications 163 Appendix: The IBM Unstructured Information Modeler Users Manual 171

Dados detalhados do livro - Mining the Talk: Unlocking the Business Value in Unstructured Information Scott Spangler Author


EAN (ISBN-13): 9780132339537
ISBN (ISBN-10): 0132339536
Livro de bolso
Ano de publicação: 2007
Editor/Editora: IBM Press Core >1 >T
217 Páginas
Peso: 0,467 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-11-18T12:58:34-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2021-04-25T16:32:32-03:00 (Sao Paulo)
Número ISBN/EAN: 0132339536

Número ISBN - Ortografia alternativa:
0-13-233953-6, 978-0-13-233953-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: spangler, kreul, spngler, jeffrey scott, future press, spängler
Título do livro: mining, talk the talk, ibm, press


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