The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - Livro de bolso
1992, ISBN: 9780195079104
Hauptdarsteller: Powers, Bruce R. Oxford University Press, U.S.A. Taschenbuch, Auflage: Reprint, 240 Seiten, Publiziert: 1992-09-17T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: halfton… mais…
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1992, ISBN: 9780195079104
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1992, ISBN: 9780195079104
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The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society) - Livro de bolso
1992, ISBN: 9780195079104
Hauptdarsteller: Powers, Bruce R. Oxford University Press, U.S.A. Taschenbuch, Auflage: Reprint, 240 Seiten, Publiziert: 1992-09-17T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: halfton… mais…
McLuhan, Marshall and Bruce R. Powers:
The Global Village. Transformations in World Life and Media in the 21st Century - Livro de bolso1992, ISBN: 9780195079104
Oxford University Press, New York and Oxford, XIII, 220 S. ; 20,5 x 13,5 cm ; kart. ; Englischsprachige Paperbackausgabe, XIII, 220 Seiten. Gutes Exemplar (good Condition). hw1245 ISBN: 9… mais…
1992
ISBN: 9780195079104
Trade paperback, Good., Trade paperback (US). Glued binding. 240 p. Contains: Unspecified. Communication and Society., New York, NY, [PU: Oxford University Press, USA]
ISBN: 9780195079104
Find The Global Village by Marshall McLuhan in Paperback and other formats in Social Science > Media Studies. Social Science 9780195079104, Oxford University Press USA
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ISBN: 9780195079104
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When McLuhan's groundbreaking Understanding Media was published in 1964, the media as we know it today did not exist. But McLuhan's argument, that the technological extensions of human consciousness were racing ahead of our ability to understand their consequences, has never been more compelling. And if the medium is the message, as McLuhan maintained, then the message is becoming almost impossible to decipher.
In The Global Village, McLuhan and co-author Bruce R. Powers propose a detailed conceptual framework in terms of which the technological advances of the past two decades may be understood. At the heart of their theory is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what they refer to as Visual Space--the linear, quantitative mode of perception that is characteristic of the Western world; on the other hand there is Acoustic Space--the holistic, qualitative reasoning of the East. The medium of print, the authors argue, fosters and preserves the perception of Visual Space; but, like television, the technologies of the data base, the communications satellite, and the global media network are pushing their users towards the more dynamic, "many-centered" orientation of Acoustic Space.
The authors warn, however, that this movement towards Acoustic Space may not go smoothly. Indeed, McLuhan and Powers argue that with the advent of the global village--the result of worldwide communications--these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understand both these systems simultaneously."
Employing McLuhan's concept of the Tetrad--a device for predicting the changes wrought by new technologies--the authors analyze this collision of viewpoints. Taking no sides, they seek to do today what McLuhan did so successfully twenty-five years ago--to look around the corner of the coming world, and to help us all be prepared for what we will find there.
Dados detalhados do livro - The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society)
EAN (ISBN-13): 9780195079104
ISBN (ISBN-10): 0195079108
Livro de bolso
Ano de publicação: 1992
Editor/Editora: Oxford University Press, U.S.A.
240 Páginas
Peso: 0,200 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-06-03T09:39:58-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-08T13:26:22-03:00 (Sao Paulo)
Número ISBN/EAN: 0195079108
Número ISBN - Ortografia alternativa:
0-19-507910-8, 978-0-19-507910-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: mcluhan marshall, bruce, powers, luhan, mcluhan marshal, tim marshall, understanding media
Título do livro: global communication, world society, world transformation, communication new media, medium, marshall mcluhan, transformations, the global century, the first global village, the way life was, life other world, bruce marshall, marshal mcluhan, 21st century communication
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