For Immediate Release - Livro de bolso

.,."Jan Pons Vermeer has produced a valuable study about newspapers and how editors react to candidates' press releases during political campaigns. ... Accepting the assumption that campaign news releases are an efficient and reasonably inexpensive way for candidates to communicate with voters, Vermeer sets out and succeeds in providing insights about how the interplay between candidates and journalists affects the unsuspecting readers of campaign news. His book provides many instructive lessons for candidates, journalists, and citizens.... Overall, Vermeer's study provides a wealth of information to those interested in a highly specialized form of campaign communication. His book goes into uncharted areas that future research will refine, but for now, this work is the best reference available on candidate press releases."-American Political Science Review