ISBN: 9780470119860

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased ro… mais…

Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, "Kellogg on Advertising and Media" explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy Media > Book, [PU: Wiley]<

2012, ISBN: 9780470119860

Edição encadernada

Null, 1906. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This is a pamphlet. In poor condition, suitable as a reading copy. This contai… mais…

Null, 1906. Volume 1. This is an ex-library book and may have the usual library/used-book markings inside.This is a pamphlet. In poor condition, suitable as a reading copy. This contains pages 2 and 7 only. Some foxing. Small tears around the outside. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,100grams, ISBN:, Null, 1906, 0, Laurence King Publishing, 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781856698214, Laurence King Publishing, 2012, 0, John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470119860, John Wiley and Sons, 2008, 0<

2008, ISBN: 9780470119860

John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy… mais…

John Wiley and Sons, 2008. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780470119860, John Wiley and Sons, 2008, 0<