- 5 resultados
menor preço: € 5.18, preço mais alto: € 12.59, preço médio: € 8.73
1
Advertising by Design : Generating and Designing Creative Ideas Across Media by Robin Landa - Robin Landa
Encomendar
no/na BetterWorldBooks.com
€ 7.70
Encomendar
Detalhes e envio
Link patrocinado
Robin Landa:

Advertising by Design : Generating and Designing Creative Ideas Across Media by Robin Landa - livro usado

ISBN: 9780470362686

Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include adve… mais…

used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
fechar(X)
2
Advertising by Design: Generating and Designing Creative Ideas Across Media - Landa, Robin
Encomendar
no/na amazon.de
€ 12.59
Envio: € 3.001
Encomendar
Detalhes fornecedor
Link patrocinado

Landa, Robin:

Advertising by Design: Generating and Designing Creative Ideas Across Media - Livro de bolso

2010, ISBN: 9780470362686

John Wiley & Sons, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2010-10-27T00:00:01Z, Produktgruppe: Buch, 0 kg, Werbung, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher,… mais…

Custos de envio:Auf Lager. Die angegebenen Versandkosten können von den tatsächlichen Kosten abweichen. (EUR 3.00) BetterWorldBooksDe
fechar(X)
3
Advertising by Design: Generating and Designing Creative Ideas Across Media
Encomendar
no/na ebay.com
$ 5.76
(aproximadamente € 5.18)
Envio: € 0.001
Encomendar
Detalhes fornecedor
Link patrocinado
Advertising by Design: Generating and Designing Creative Ideas Across Media - livro usado

ISBN: 9780470362686

The cover has visible markings and wear. The cover has curled corners. There is a crease or fold on the cover. Cover has visible tearing or tears. The pages show normal wear and tear. The… mais…

99.6. Custos de envio:Versandkostenfrei, Versand zum Fixpreis, 534** Racine. (EUR 0.00) goodwillrs
fechar(X)
4
Encomendar
no/na alibris.co.uk
CHF 8.56
(aproximadamente € 9.19)
Encomendar
Detalhes e envio
Link patrocinado
Landa, Robin:
Advertising By Design: Generating and Designing Creative Ideas Across Media - Livro de bolso

2010, ISBN: 9780470362686

Paperback, In excellent condition. Markings on outside bottom of book, bar-code label on front cover and stamp on title page. Little or no writing/highlighting in book., Very Good in Very… mais…

Custos de envio:mais custos de envio River Falls, WI, UWRF Textbook Sales
fechar(X)
5
Encomendar
no/na alibris.com
$ 9.99
(aproximadamente € 8.98)
Envio: € 3.591
Encomendar
Detalhes fornecedor
Link patrocinado
Landa, Robin:
Advertising By Design: Generating and Designing Creative Ideas Across Media - Livro de bolso

2010, ISBN: 9780470362686

Trade paperback, Used, very good, Used books cannot guarantee unused access codes or working CD's!, [PU: Wiley]

Custos de envio: EUR 3.59 Little Rock, AR, FirstClassBooks
fechar(X)
1Como algumas plataformas não transmitem condições de envio e estas podem depender do país de entrega, do preço de compra, do peso e tamanho do item, de uma possível adesão à plataforma, de uma entrega direta pela plataforma ou através de um fornecedor terceirizado (Marketplace), etc., é possível que os custos de envio indicados pela terralivro não correspondam aos da plataforma ofertante.

Dados bibliográficos do melhor livro correspondente

Pormenores referentes ao livro
Advertising by Design: Generating and Designing Creative Ideas Across Media
Autor:
Título:
Número ISBN:

0470362685


Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon

Dados detalhados do livro - Advertising by Design: Generating and Designing Creative Ideas Across Media


EAN (ISBN-13): 9780470362686
ISBN (ISBN-10): 0470362685
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: John Wiley & Sons
271 Páginas
Peso: 0,955 kg
Língua: eng/Englisch

Livro na base de dados desde 2009-11-06T05:25:59-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-01-11T18:52:27-03:00 (Sao Paulo)
Número ISBN/EAN: 0470362685

Número ISBN - Ortografia alternativa:
0-470-36268-5, 978-0-470-36268-6
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: landa, robin puy
Título do livro: creative advertising, designing design, design ideas, take away design

Dados da editora

Autor: Robin Landa
Título: Advertising by Design - Generating and Designing Creative Ideas Across Media
Editora: John Wiley & Sons
288 Páginas
Ano de publicação: 2010-10-27
Peso: 0,905 kg
Língua: Inglês
57,90 € (DE)
No longer receiving updates
218mm x 277mm x 15mm

BC; Paperback; Hardcover, Softcover / Kunst/Innenarchitektur, Design; Grafikdesign; Graphikdesign; Grafikdesign; Graphic Design; Grafikdesign

Preface. Acknowledgments. PART 1 THE ESSENTIALS: PURPOSE, PROCESS, AND THINKING CREATIVELY. Chapter 1 What is Advertising? The Purpose of Advertising. Case Study: Youth Reckless Driving Prevention. Showcase: "Gotta Love It" by Tom Clark. Who Creates Advertising? Ethics. Chapter 2 The Project Process. Six Phases. Case Study: Behind the Scenes: MOMA | Tim Burton Exhibition/Big Spaceship. Showcase: Bill Schwab: The Gate Worldwide. Chapter 3 Creative thinking. Tools that Stimulate Creative Thinking. Showcase: Interview with Rosie Arnold. PART 2 FORMULATING AN ADVERTISING IDEA: WRITING AND DESIGNING. Chapter 4 The Brand Idea. The Big Idea. The Brand Idea. Case Study: Renegade. Showcase: Interview with Kevin Roberts. Chapter 5 The Big Idea. Idea Kickoff: The Six Essential Questions. Thinking Creatively: More Points of Departure for Conceptualization. Let's End This Discussion of Idea Generation with a Question. Chapter 6 Copywriting. Which Comes First: The Line or the Visual? Conventions. Writing Creatively. Style. The Writing Process. Feed Your Writing. Chapter 7 Approaches. Deconstructing Model Frameworks. How to Convey the Advertising Message. Approaches. Chapter 8 Typography and Visualization. Designing with Type. Visualization. Images. Basics of Visualizing Form. Integrating Type and Image. Showcase: Robynne Raye. Chapter 9 Composition. What is Composition? The Basic Compositional Structures. Basic Design Principles. Case Study: Schematic Touchwall. Directing the Viewer Though a Composition. Multiple Pages and Modularity. The Grid. Visual Basics for Screen-Based Media Motion. PART 3 DESIGNING ACROSS MEDIA. Chapter 10 Campaigns and Storytelling. What is a Campaign, and What Makes It Effective? Case Study: Mini Covert. Storytelling. Showcase: The Power of Story. Grabbing Attention. Chapter 11 Designing for Print. Print Basics. Considerations for Print. Chapter 12 Designing for Motion, Broadcast, and Broadband. And Now a Word from Our Sponsors... . Basics for Screen-Based Media. Basic Considerations for Motion. Basic Considerations for TV, Videos, and Web Films. Videos. Motion and Motion Graphics. Chapter 13 Designing for Web Sites. Web Sites. Web Site Basics. Web Site Development. Platforms/Owned Media. Case Study: Digital, "Swaggerize Me". Chapter 14 Designing for Mobile Advertising. Mobile Advertising Basics. Case Study: Storyboard, Sony Ericsson "Big Screen". Considerations for Mobile Advertising. Case Study: UrbanDaddy | The Next Move iPhone Application. Chapter 15 Designing for Social Media and Unconventional Marketing. Considerations for Social Media. Viral Intent. Unconventional Advertising. Considerations for Unconventional Advertising. Interview with Richard Binhammer. Case Study: Panasonic "Share the Air" Campaign. Glossary. Bibliography. Index.

Outros livros adicionais, que poderiam ser muito similares com este livro:

Último livro semelhante:
2901118971054 Advertising by Design: Generating and Designing Creative Ideas Across Media (Robin Landa)

< Para arquivar...