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Web Metrics : Proven Methods for Measuring Web Site Success by Jim Sterne - Jim Sterne
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ISBN: 9780471220725

Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize … mais…

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Web Metrics: Proven Methods for Measuring Web Site Success - Sterne, Jim
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Sterne, Jim:

Web Metrics: Proven Methods for Measuring Web Site Success - Livro de bolso

2009, ISBN: 9780471220725

John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 0.77 kg, E-Business, Business & Karriere, Kategorien, Bücher, Computer & Internet, Netzw… mais…

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Jim Sterne:
Web Metrics: Proven Methods for Measuring Web Site Success - Livro de bolso

ISBN: 9780471220725

John Wiley &Sons. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex l… mais…

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Web Metrics: Proven Methods for Measuring Web Site Success - Sterne, Jim
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Sterne, Jim:
Web Metrics: Proven Methods for Measuring Web Site Success - Livro de bolso

2009, ISBN: 9780471220725

John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … mais…

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Web Metrics: Proven Methods for Measuring Web Site Success - Sterne, Jim
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Sterne, Jim:
Web Metrics: Proven Methods for Measuring Web Site Success - Livro de bolso

2009, ISBN: 9780471220725

John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … mais…

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Web Metrics: Proven Methods for Measuring Web Site Success
Autor:
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Número ISBN:

0471220728


Angesichts des "Dot-com-Crashs" erkennen Unternehmen jetzt deutlich die Notwendigkeit, den Informationsfluss auf vorhandenen Webservern zu messen und zu analysieren. Inzwischen gibt es eine Vielzahl von Werkzeugen und Techniken zum Web-Measurement, letztlich also zur Klärung der Frage, ob und wieviel Nutzen eine Website ihren Betreibern bringt. Der Autor, weltweit anerkannt als führender Internet-Business-Experte, schöpft aus einem riesigen Erfahrungsschatz mit zahlreichen Unternehmenskunden und zeigt, wie solche Werkzeuge verstanden und genutzt werden können. Die zugehörige Website enthält Links zu online verfügbaren Werkzeugen, Ressourcen und Whitepapers.

Dados detalhados do livro - Web Metrics: Proven Methods for Measuring Web Site Success


EAN (ISBN-13): 9780471220725
ISBN (ISBN-10): 0471220728
Livro de capa dura
Livro de bolso
Ano de publicação: 2002
Editor/Editora: John Wiley & Sons
448 Páginas
Peso: 0,676 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-05-31T01:53:02-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-02-17T21:48:07-03:00 (Sao Paulo)
Número ISBN/EAN: 0471220728

Número ISBN - Ortografia alternativa:
0-471-22072-8, 978-0-471-22072-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: sterne, jim, john
Título do livro: proven, web site, sitte, success

Dados da editora

Autor: Jim Sterne
Título: Web Metrics - Proven Methods for Measuring Web Site Success
Editora: John Wiley & Sons
430 Páginas
Ano de publicação: 2002-07-24
Peso: 0,798 kg
Língua: Inglês
38,90 € (DE)
192mm x 235mm x 24mm

BC; Paperback; Hardcover, Softcover / Informatik, EDV/Internet; Computernetzwerke und maschinelle Kommunikation; Internet; Computer Science; Internet Business; Homepage; Informatik; Internet

Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you'll need to know to measure your online business strategy, including: * Types of Web metrics tools, services, techniques, and standards for Web measurement * Ways to fully integrate Web metrics with the customer experience * Details on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.

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