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Jeffrey S. Harrison:
Hospitality Strategic Management: Concepts and Cases - encadernada, livro de bolso2004, ISBN: 0471478539
[EAN: 9780471478539], [SC: 4.0], [PU: John Wiley & Sons], Gebraucht - Gut Gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicher… mais…
2004
ISBN: 0471478539
[EAN: 9780471478539], [PU: John Wiley & Sons], Gebraucht - Gut Gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und welt… mais…
2004, ISBN: 0471478539
[EAN: 9780471478539], [PU: John Wiley & Sons], Gebraucht - Gut Gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und welt… mais…
2004, ISBN: 0471478539
[EAN: 9780471478539], [SC: 4.0], [PU: John Wiley & Sons], Gebraucht - Gut vereinzelte Bleifstift Markierungen -Focusing on strategies for entrepreurship and innovation, Hospitality Strate… mais…
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Dados detalhados do livro - Hospitality Strategic Management: Concepts and Cases
EAN (ISBN-13): 9780471478539
ISBN (ISBN-10): 0471478539
Livro de capa dura
Livro de bolso
Ano de publicação: 2004
Editor/Editora: John Wiley & Sons
560 Páginas
Peso: 1,107 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-04-28T08:58:01-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-02T07:15:21-03:00 (Sao Paulo)
Número ISBN/EAN: 0471478539
Número ISBN - Ortografia alternativa:
0-471-47853-9, 978-0-471-47853-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: enz, leyh, strategic management, john harrison
Título do livro: hospitality strategic management concepts and cases
Dados da editora
Autor: Jeffrey S. Harrison; Cathy A. Enz
Título: Hospitality Strategic Management - Concepts and Cases
Editora: John Wiley & Sons
Ano de publicação: 2004-04-20
Peso: 1,077 kg
Língua: Inglês
89,90 € (DE)
144,00 CHF (CH)
Not available (reason unspecified)
BB; GB; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Industrien und Branchenstudien; Hotel- und Gaststättengewerbe
Preface. About the Authors. Chapter 1. Strategic Management. Chapter 2. The Environment and External Stakeholders. Chapter 3. Organizational Resources and Competitive Advantage. Chapter 4. Strategic Direction. Chapter 5. Strategy Formulation at the Business-Unit Level. Chapter 6. Corporate-Level Strategy and Restructuring. Chapter 7. Strategy Implementation through Interorganizational Relationships and Management of Functional Resources. Chapter 8. Strategy Implementation through Organizational Design and Control. Chapter 9. Strategies for Entrepreneurship and Innovation. Chapter 10: Global Strategic Management and the Future. Case. Case Note: Learning Through Case Analysis. Case 1. Six Continents: Demerging for a Better Future? Case 2. Starbucks' Entry Into China. Case 3. Fairmont Hotels & Resorts. Case 4. Living a Vision at Hillerman Hotels. Case 5. Can Continental Airlines Continue to Work Hard, Fly Right, and Fund the Future? Case 6. Four Seasons' Approach: The "Golden Rule" and a Global Strategy. Case 7. Multibranding at Yum! Brands Inc.: Thinking Outside the Bun. Glossary. Index.Outros livros adicionais, que poderiam ser muito similares com este livro:
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