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Harrison, Jeffrey S.:

Hospitality Strategic Management: Concepts and Cases - encadernada, livro de bolso

2004, ISBN: 9780471478539

US: Wiley, 2004. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. U… mais…

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Jeffrey S. Harrison:

Hospitality Strategic Management: Concepts and Cases - encadernada, livro de bolso

2004, ISBN: 0471478539

[EAN: 9780471478539], [SC: 4.0], [PU: John Wiley & Sons], Gebraucht - Gut Gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicher… mais…

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Jeffrey S. Harrison:
Hospitality Strategic Management: Concepts and Cases - encadernada, livro de bolso

2004

ISBN: 0471478539

[EAN: 9780471478539], [PU: John Wiley & Sons], Gebraucht - Gut Gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und welt… mais…

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Jeffrey S. Harrison:
Hospitality Strategic Management: Concepts and Cases - encadernada, livro de bolso

2004, ISBN: 0471478539

[EAN: 9780471478539], [PU: John Wiley & Sons], Gebraucht - Gut Gepflegtes Gebraucht-/Antiquariatsexemplar. Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und welt… mais…

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Hospitality Strategic Management: Concepts and Cases - Jeffrey S. and Cathy A. Enz Harrison
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Jeffrey S. and Cathy A. Enz Harrison:
Hospitality Strategic Management: Concepts and Cases - encadernada, livro de bolso

2004, ISBN: 0471478539

[EAN: 9780471478539], [SC: 4.0], [PU: John Wiley & Sons], Gebraucht - Gut vereinzelte Bleifstift Markierungen -Focusing on strategies for entrepreurship and innovation, Hospitality Strate… mais…

Custos de envio: EUR 4.00 CSG Onlinebuch GMBH, Darmstadt, Germany [85260580] [Rating: 5 (von 5)]

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Hospitality Strategic Management: Concepts and Cases

Focusing on strategies for entrepreurship and innovation, Hospitality Strategic Management offers expert guidance to leaders of organizations looking to analyze and learn from their internal and external environments, thereby establishing strategic direction, creating strategies to move the organization in that direction, and implementing the strategies.

Dados detalhados do livro - Hospitality Strategic Management: Concepts and Cases


EAN (ISBN-13): 9780471478539
ISBN (ISBN-10): 0471478539
Livro de capa dura
Livro de bolso
Ano de publicação: 2004
Editor/Editora: John Wiley & Sons
560 Páginas
Peso: 1,107 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-04-28T08:58:01-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-02T07:15:21-03:00 (Sao Paulo)
Número ISBN/EAN: 0471478539

Número ISBN - Ortografia alternativa:
0-471-47853-9, 978-0-471-47853-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: enz, leyh, strategic management, john harrison
Título do livro: hospitality strategic management concepts and cases


Dados da editora

Autor: Jeffrey S. Harrison; Cathy A. Enz
Título: Hospitality Strategic Management - Concepts and Cases
Editora: John Wiley & Sons
Ano de publicação: 2004-04-20
Peso: 1,077 kg
Língua: Inglês
89,90 € (DE)
144,00 CHF (CH)
Not available (reason unspecified)

BB; GB; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Industrien und Branchenstudien; Hotel- und Gaststättengewerbe

Preface. About the Authors. Chapter 1. Strategic Management. Chapter 2. The Environment and External Stakeholders. Chapter 3. Organizational Resources and Competitive Advantage. Chapter 4. Strategic Direction. Chapter 5. Strategy Formulation at the Business-Unit Level. Chapter 6. Corporate-Level Strategy and Restructuring. Chapter 7. Strategy Implementation through Interorganizational Relationships and Management of Functional Resources. Chapter 8. Strategy Implementation through Organizational Design and Control. Chapter 9. Strategies for Entrepreneurship and Innovation. Chapter 10: Global Strategic Management and the Future. Case. Case Note: Learning Through Case Analysis. Case 1. Six Continents: Demerging for a Better Future? Case 2. Starbucks' Entry Into China. Case 3. Fairmont Hotels & Resorts. Case 4. Living a Vision at Hillerman Hotels. Case 5. Can Continental Airlines Continue to Work Hard, Fly Right, and Fund the Future? Case 6. Four Seasons' Approach: The "Golden Rule" and a Global Strategy. Case 7. Multibranding at Yum! Brands Inc.: Thinking Outside the Bun. Glossary. Index.

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