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KOTLER ON MARKETING - Philip Kotler
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Philip Kotler:

KOTLER ON MARKETING - encadernada, livro de bolso

1999, ISBN: 0684860384

[EAN: 9780684860381], Used, very good, [PU: Free Press], Item is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing as they… mais…

NOT NEW BOOK. Custos de envio:Free shipping. (EUR 0.00) LowKeyBooks, Sumas, WA, U.S.A. [65875000] [Rating: 5 (of 5)]
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Kotler, Philip:

Kotler on Marketing - encadernada, livro de bolso

1999, ISBN: 0684860384

[EAN: 9780684860381], [SC: 0.0], [PU: Free Press], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the … mais…

Custos de envio:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Kotler on Marketing - Kotler, Philip
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Kotler, Philip:
Kotler on Marketing - encadernada, livro de bolso

1999

ISBN: 0684860384

[EAN: 9780684860381], Used, good, [SC: 2.45], [PU: Free Press], Most items will be dispatched the same or the next working day. Darkened tan to the page edges/pages, Books

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Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler - Philip Kotler
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Philip Kotler:
Kotler on Marketing : How to Create, Win, and Dominate Markets by Philip Kotler - livro usado

1999, ISBN: 9780684860381

Hardcover book. Published by Free Press (1999) Media >, [PU: Scribners]

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Kotler, Philip:
Kotler on Marketing - encadernada, livro de bolso

ISBN: 9780684860381

Hardback. Very Good., 3

Custos de envio: EUR 8.23 World of Books Ltd

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Kotler on Marketing

For more than three decades, Philip Kotler has been the authority on marketing for business grad students around the world. (His seven textbooks on various aspects of the topic are available in 18 languages in 58 countries, for example, while his seminal Marketing Management is considered the most widely used volume among all MBAs.) Even with all these publications, and a consultation/seminar practice aligned with firms such as AT&T, IBM, Michelin, Shell, and Merck, Kotler never committed to paper his popular theories concerning the ways in which executives and their managers should approach their real-life marketing programs. Until, that is, Kotler on Marketing. Comprehensive yet clear, this new compendium finally synthesizes Kotler's vast experiences and proven ideas into a single accessible resource. Three meaty initial sections address a series of strategic, tactical, and administrative concerns, ranging from identifying opportunities and building brand equity to utilizing outside intelligence and evaluating performance. A brief fourth part titled "Transformational Marketing" offers Kotler's perspective on "the revolutionary impact on the marketplace and marketing practice of the new technologies ... and new media" including the Internet, fax machines, sales-automation software, cable TV, videoconferencing, and "personal newspapers." --Howard Rothman

Dados detalhados do livro - Kotler on Marketing


EAN (ISBN-13): 9780684860381
ISBN (ISBN-10): 0684860384
Livro de capa dura
Livro de bolso
Ano de publicação: 1999
Editor/Editora: Import

Livro na base de dados desde 2014-02-19T05:50:19-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-02-27T01:28:21-03:00 (Sao Paulo)
Número ISBN/EAN: 0684860384

Número ISBN - Ortografia alternativa:
0-684-86038-4, 978-0-684-86038-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: philip kotler
Título do livro: kotler marketing how create win and dominate markets, marketing zero


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