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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author
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ISBN: 9780767900331

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your busines… mais…

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Revenue Management : Hard-Core Tactics for Market Domination by Robert G. Cross - Robert G. Cross
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ISBN: 9780767900331

From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on grow… mais…

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Robert G. Cross:
Revenue Management: Hard-Core Tactics for Market Domination - Livro de bolso

ISBN: 9780767900331

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Robert G. Cross:
Revenue Management: Hard-Core Tactics for Market Domination - Livro de bolso

ISBN: 9780767900331

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Robert G. Cross:
Revenue Management - livro usado

ISBN: 9780767900331

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Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author
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Número ISBN:

0767900332


From the man the "Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In "Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, "Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

Dados detalhados do livro - Revenue Management: Hard-Core Tactics for Market Domination Robert G. Cross Author


EAN (ISBN-13): 9780767900331
ISBN (ISBN-10): 0767900332
Livro de capa dura
Livro de bolso
Ano de publicação: 1997
Editor/Editora: Crown Publishing Group Core >1
288 Páginas
Peso: 0,268 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-05-16T11:13:46-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-05T08:48:05-03:00 (Sao Paulo)
Número ISBN/EAN: 0767900332

Número ISBN - Ortografia alternativa:
0-7679-0033-2, 978-0-7679-0033-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: cross robert, low robert
Título do livro: hard core, domination, revenue management

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