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Business-To-Business Marketing A Strategic Approach - Michael H. Morris, Leyland F. Pitt, Earl Dwight Jr. Honeycutt
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Michael H. Morris, Leyland F. Pitt, Earl Dwight Jr. Honeycutt:

Business-To-Business Marketing A Strategic Approach - encadernada, livro de bolso

2001, ISBN: 9780803959644

Gebunden, 564 Seiten, 260mm x 183mm x 35mm, Sprache(n): eng Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view … mais…

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Morris, Michael H., Pitt, Leyland, Honeycutt, Earl Dwight:

Business-to-Business Marketing: A Strategic Approach - livro usado

ISBN: 9780803959644

SAGE Publications, Inc. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex… mais…

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Morris, Michael H., Pitt, Leyland, Honeycutt, Earl Dwight:
Business-to-Business Marketing: a Strategic Approach - encadernada, livro de bolso

2001

ISBN: 9780803959644

Hard cover, Gebraucht, guter Zustand, Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so … mais…

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Business-To-Business Marketing: A Strategic Approach - Michael H. Morris/ Leyland Pitt/ Earl Dwight Honeycutt
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Michael H. Morris/ Leyland Pitt/ Earl Dwight Honeycutt:
Business-To-Business Marketing: A Strategic Approach - Livro de bolso

ISBN: 9780803959644

*Business-To-Business Marketing: A Strategic Approach* - Third / gebundene Ausgabe für 251.99 € / Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft Medien > Bücher nein Buch … mais…

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Business-To-Business Marketing A Strategic Approach - Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight Jr.
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Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl Dwight Jr.:
Business-To-Business Marketing A Strategic Approach - encadernada, livro de bolso

2001, ISBN: 0803959648

3. Auflage Gebundene Ausgabe BUSINESS & ECONOMICS / Marketing / General, mit Schutzumschlag 11, [PU:Sage Publications, Inc.]

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Business-To-Business Marketing: A Strategic Approach
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0803959648


Thoroughly updated throughout, this much-anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include faster product and service development, shortened product life cycles, new processes for selling, distribution, and customer service, increase in entrepreneurial firms, and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions. An instructor's manual test with items is available.

Dados detalhados do livro - Business-To-Business Marketing: A Strategic Approach


EAN (ISBN-13): 9780803959644
ISBN (ISBN-10): 0803959648
Livro de capa dura
Livro de bolso
Ano de publicação: 2001
Editor/Editora: SAGE PUBN
560 Páginas
Peso: 1,129 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-04-23T23:22:46-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-12-04T11:34:48-03:00 (Sao Paulo)
Número ISBN/EAN: 0803959648

Número ISBN - Ortografia alternativa:
0-8039-5964-8, 978-0-8039-5964-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: earl pitts, morris michael, ley michael, michael hone, leyland
Título do livro: strategic marketing, business business marketing, the morris approach, best business business

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