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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) - Tom Reichert, Jacqueline Lambiase
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Tom Reichert, Jacqueline Lambiase:

Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) - encadernada, livro de bolso

ISBN: 0805841172

[SR: 261976], Gebundene Ausgabe, [EAN: 9780805841176], Routledge Member of the Taylor and Francis Group, Routledge Member of the Taylor and Francis Group, Book, [PU: Routledge Member of t… mais…

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Sex in Advertising CL - Reichert, Tom / Lambiase, Jacqueline
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Reichert, Tom / Lambiase, Jacqueline:

Sex in Advertising CL - livro usado

ISBN: 9780805841176

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it a… mais…

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Sex in Advertising : Perspectives on the Erotic Appeal
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Sex in Advertising : Perspectives on the Erotic Appeal - livro usado

ISBN: 9780805841176

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect indi… mais…

used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
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Sex in Advertising
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Sex in Advertising - encadernada, livro de bolso

2002, ISBN: 0805841172

[EAN: 9780805841176], Neubuch, [PU: Taylor & Francis], YOUNG MEN SEXUAL APPEALS APPEAL ADVERTISING RESEARCH SUBLIMINAL SWEDISH BIKINI TEAM SEDUCTION BODY IMAGE CONTENT NONALCOHOL PRODUCTS… mais…

NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Sex in Advertising CL - Reichert, Tom / Lambiase, Jacqueline
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Reichert, Tom / Lambiase, Jacqueline:
Sex in Advertising CL - livro usado

2002, ISBN: 9780805841176

Hardcover book. 306 pages. Published by Routledge (2002) Media > Book, [PU: Lawrence Erlbaum Associates, also Routledge]

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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. <BR> The definitive source on sex in advertising, this book: <BR> *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; <BR> *includes multiple perspectives to capture the richness of sexual appeals; <BR> *brings together viewpoints from both well-known scholars and writers; <BR> *provides a wealth of ideas and research questions for those interested in the topic; and <BR> *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. <BR> The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Dados detalhados do livro - Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)


EAN (ISBN-13): 9780805841176
ISBN (ISBN-10): 0805841172
Livro de capa dura
Ano de publicação: 2002
Editor/Editora: Routledge Member of the Taylor and Francis Group
306 Páginas
Peso: 0,617 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-06-12T05:52:43-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-10-02T08:14:28-03:00 (Sao Paulo)
Número ISBN/EAN: 0805841172

Número ISBN - Ortografia alternativa:
0-8058-4117-2, 978-0-8058-4117-6
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: reichert
Título do livro: advertising


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