ISBN: 9781412960977

By Susanna Horning Priest. Author Susanna Horning Priest. She holds a doctoral degree in communications from the University of Washington, a master's degree in sociology from the Universi… mais…

By Susanna Horning Priest. Author Susanna Horning Priest. She holds a doctoral degree in communications from the University of Washington, a master's degree in sociology from the University of Nevada, Las Vegas, and a bachelor's degree in anthropology from the University of California at Berkeley. The Nile on eBay   FREE SHIPPING UK WIDE   Doing Media Research by Susanna Horning Priest Written in a straightforward and engaging style, this text takes the student through media research step-by-step. FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description Emphasizing conceptual understanding rather than algebra, Doing Media Research: An Introduction provides comprehensive coverage of both quantitative and qualitative social science methods used in research about the media and its role in society. Using straightforward language, author Susanna Hornig Priest shows students exactly how to design and implement meaningful small-scale research projects. This book is based on the philosophy that students can learn methods most effectively through actually using them, and it empowers beginning students to experience research for themselves. This Second Edition features completely revised hands-on exercises and greatly expanded discussions of both media content analysis and the application of social science to new media. Features and Benefits: * Explores both qualitative and quantitative approaches to help beginning students understand both, so they can choose the right approach for a particular problemAssumes no background in statistics and introduces most topics with a minimum of algebra, explaining all technical concepts in simple language in the text (and in the extensive glossary) Explains the disciplinary origins of our various research methods, the nature of academic publishing, and the importance of the academic literatureEmphasizes the process of research design as applied to real-world problems and incorporates discussion of research ethics throughout the bookGives students a chance to practice as they go along through chapter-by-chapter exercises, rather than approaching methods as an abstract subject that must be learned by roteDescribes advanced techniques in general terms to give beginning students an understanding of the full range of tools available without getting in the way of their ability to use more basic approaches right away Doing Media Research: An Introduction, Second Edition is intended for an introductory course in social science research methods for students in journalism, mass communication, and media studies at either the undergraduate or beginning graduate levels. Author Biography Susanna Hornig Priest, Ph.D., has taught mass communication theory and research methods at the undergraduate and graduate level beginning in 1989. She holds a doctoral degree in communications from the University of Washington, a master's degree in sociology from the University of Nevada, Las Vegas, and a bachelor's degree in anthropology from the University of California at Berkeley. Her own research is centered on the role of science in American society and culture, its expression in the mass media, public engagement in science and science policy, and public opinion formation. She is also interested in the social roles of new media technologies.Priest has served as a member of the Research and Publications committees of the Association for Education in Journalism and Mass Communications and as chair and research chair of the Association's Science Communication Interest Group. She is a Fellow of the American Association for the Advancement of Science, past associate editor of the journal Public Understanding of Science, and current editor of the journal Science Communication. She regularly serves as an advisor to a wide range of academic projects, government agencies, and private organizations on communication, public engagement, and public opinion issues, and reviews research submissions for a variety of academic organizations and scholarly journals. Her current research is supported by grants from the National Science Foundation and other sources.Her publications include over 30 refereed research articles and nearly 20 book chapters, plus 2 books and the Encyclopedia of Science and Technology Communication, for which she served as General Editor. Currently, she is based in Camano Island, WA, and edits Science Communication. Table of Contents PART I. ROOTS: SOCIAL SCIENCE FOUNDATIONS1. A Philosophy of Social "Science"Qualitative Versus Quantitative MethodsDeductive Versus Inductive LogicApplied Versus Basic ResearchThe Limits of Social Science Research2. Foundational DisciplinesAnthropology and the Range of Human ExperiencePsychology and the Experimental MethodSociology and the Study of Human Social Groups3. Mass Communication as a Research FieldOrigins of Mass Communication ResearchQualitative Versus Quantitative Research RevisitedContent Analysis as a Key Research ToolMass Communication and New MediaPART II. ASKING QUESTIONS AND COLLECTING DATA: CREATING A RESEARCH PLAN4. Developing a Research Question, Reviewing the Literature, Exploring Data Sources, and Defining VariablesReviewing the Academic LiteratureThe Nature of Academic PublishingDefining and Refining Your Research QuestionsMore About the Role of TheoryFinding Resources and Data for Your ProjectDefining and Measuring Variables5. Designing Quantitative Research: Surveys, Experiments, and Quantitative Content AnalysisSurvey Design BasicsDesigning Basic ExperimentsContent Analysis6. Designing Qualitative Studies: Participant Observation, Interviews, Focus Groups, and Qualitative Content AnalysisParticipant ObservationInterviewsFocus GroupsQualitative Content StudiesPART III. APPROACHES TO DATA ANALYSIS: BASIC TOOLS7. Describing a Numerical Data Set and Making InferencesLevels of MeasurementIdentifying and Summarizing PatternsReasoning From Sample to Population8. Testing Hypotheses and Exploring Other RelationshipsTesting Simple HypothesesUnderstanding Chi-SquareComparing Two MeansWorking With Complex VariablesMultivariate Techniques for Statistical Analysis9. Qualitative Analysis: Identifying Themes and Writing Meaningful SummariesWorking With Theory and Identifying ThemesAnalyzing Qualitative DataOther Forms of AnalysisWriting Descriptive SummariesRelating Data to ConclusionsPART IV. RESEARCH IN BROADER CONTEXT: CONTEMPORARY TRENDS IN THE DISSEMINATION OF RESEARCH RESULTS10. Research Horizons: Opportunities and ChallengesNew Media TechnologyResearch in a Global VillageEthics in Research: A Further Note11. Writing and Presenting the Research ReportConstructing the Research PaperAbout Conference PresentationsA Concluding Note Details ISBN1412960975 Short Title DOING MEDIA RESEARCH 2/E Language English Edition 2nd ISBN-10 1412960975 ISBN-13 9781412960977 Media Book Format Paperback Illustrations Yes Year 2009 Imprint SAGE Publications Inc Subtitle An Introduction Country of Publication United States Replaces 9780803972933 Place of Publication Thousand Oaks UK Release Date 2009-05-12 AU Release Date 2009-05-12 NZ Release Date 2009-05-12 US Release Date 2009-05-12 Author Susanna Horning Priest Pages 272 Publisher SAGE Publications Inc Edition Description 2nd Revised edition Publication Date 2009-05-12 DEWEY 302.23072 Audience Undergraduate We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICYNo questions asked, 30 day returns! FREE DELIVERYNo matter where you are in the UK, delivery is free. SECURE PAYMENTPeace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:20331044; , Neu, Festpreisangebot, [LT: FixedPrice], ISBN-13: 9781412960977, Type: NA, Publication Name: NA, Publication Year: 2009, Format: Paperback, Language: English, Book Title: Doing Media Research: an Introduction, Item Height: 231mm, Item Width: 187mm, Item Weight: 450 g, Number of Pages: 272 Pages, SAGE Publications INC International Concepts<

ISBN: 9781412960977

paperback, [PU: SAGE Publications]