The Rebel Sell: How The Counter Culture Became Consumer Culture - primeira edição

EAN (ISBN-13): 9781841126555
ISBN (ISBN-10): 1841126551
Livro de capa dura
Livro de bolso
Ano de publicação: 2006
Editor/Editora: Capstone
376 Páginas
Peso: 0,396 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-05-24T07:33:32-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-02T13:30:08-03:00 (Sao Paulo)
Número ISBN/EAN: 1841126551

Número ISBN - Ortografia alternativa:
1-84112-655-1, 978-1-84112-655-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: andrew potter joseph heath, andrew still, potter jos, joseph heat
Título do livro: consumer, counter, how became, the rebel, how sell yourself, rebels

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Dados da editora

Autor: Joseph Heath
Título: The Rebel Sell - How The Counter Culture Became Consumer Culture
Editora: John Wiley & Sons
376 Páginas
Ano de publicação: 2006-02-17
Peso: 0,376 kg
Língua: Inglês
19,90 € (DE)
152mm x 229mm x 21mm

BC; Hardcover, Softcover / Sachbücher/Politik, Gesellschaft, Wirtschaft/Betriebswirtschaft, Unternehmen; Werbung; Advertising; Business & Management; Werbung; Wirtschaft u. Management; Werbung

...a compelling read, proposing ways for us serfs to combat the brandlords..." --Focus It is hard to ignore the growing tide of resistance to the corporate-dominated world. But do vocal opponents of the status quo offer us a real political alternative? Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture - that is, a world outside of the consumer dominated one that encompasses us - pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. 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Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture - that is, a world outside of the consumer dominated one that encompasses us - pervades everything from the anti-globalisation movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose. 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