Handbook of Integrated CSR Communication Hardcover Book By: Barbara Mueller - encadernada, livro de bolso
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Handbook of Integrated CSR Communication / Sandra Diehl (u. a.) / Buch / CSR, Sustainability, Ethics & Governance / HC runder Rücken kaschiert / xiii / Englisch / 2017 / EAN 9783319446981 - encadernada, livro de bolso
2017, ISBN: 9783319446981
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2006, ISBN: 9783319446981
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2017, ISBN: 3319446983
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Handbook of Integrated CSR Communication Hardcover Book By: Barbara Mueller - encadernada, livro de bolso
ISBN: 9783319446981
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Diehl, Sandra:
Handbook of Integrated CSR Communication / Sandra Diehl (u. a.) / Buch / CSR, Sustainability, Ethics & Governance / HC runder Rücken kaschiert / xiii / Englisch / 2017 / EAN 9783319446981 - encadernada, livro de bolso2017, ISBN: 9783319446981
[ED: Gebunden], [PU: Springer International Publishing], This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and thei… mais…
2006
ISBN: 9783319446981
[ED: Buch], [PU: Springer International Publishing], Neuware - This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication an… mais…
2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Vertrieb und Marketing, Archäologie, Big Data;… mais…
2017, ISBN: 3319446983
1st ed. 2017 Gebundene Ausgabe Marketing / Sozialmarketing, Sozialmarketing, Soziologie, Unternehmensethik und soziale Verantwortung, CSR, Marketing und Vertrieb, Archäologie, advertisi… mais…
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This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Dados detalhados do livro - Handbook of Integrated CSR Communication
EAN (ISBN-13): 9783319446981
ISBN (ISBN-10): 3319446983
Livro de capa dura
Livro de bolso
Ano de publicação: 2016
Editor/Editora: Springer International Publishing
Livro na base de dados desde 2016-08-25T15:14:06-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-21T10:00:08-03:00 (Sao Paulo)
Número ISBN/EAN: 3319446983
Número ISBN - Ortografia alternativa:
3-319-44698-3, 978-3-319-44698-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: barbara mueller, diehl, matthias müller, franz matt, ralf müller, sandra müller, karmasin
Título do livro: ever never handbook, handbook communication, csr
Dados da editora
Autor: Sandra Diehl; Matthias Karmasin; Barbara Mueller; Ralf Terlutter; Franzisca Weder
Título: CSR, Sustainability, Ethics & Governance; Handbook of Integrated CSR Communication
Editora: Springer; Springer International Publishing
501 Páginas
Ano de publicação: 2017-01-06
Cham; CH
Impresso / Feito em
Língua: Inglês
320,99 € (DE)
329,99 € (AT)
354,00 CHF (CH)
POD
XIII, 501 p. 47 illus., 2 illus. in color.
BB; Hardcover, Softcover / Philosophie/Allgemeines, Lexika; Unternehmensethik und soziale Verantwortung, CSR; Verstehen; Advertising; Big data; CSR; Convergence of communication channels; Corporate social responsibility; Integrated marketing communication; Marketing; Organisational communication; Social media; media research; Business Ethics; Media and Communication; Media Sociology; Media Planning; Cultural Resource Management; Medienwissenschaften; Soziologie; Marketing und Vertrieb; Archäologie; EA; BC
This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.Focuses on an integrated communication approach Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication
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