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Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia - Dina Badry
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Dina Badry:

Multinational Companies in Low-Income Markets : An Analysis of Social Embeddedness in Southeast Asia - Livro de bolso

2009, ISBN: 383491875X

[EAN: 9783834918758], Neubuch, [SC: 0.0], [PU: Gabler Verlag], SÜDAFRIKA / GESCHICHTE, POLITIK, GESELLSCHAFT, RECHT; BASEOFTHEPYRAMID; EMNC; EASTASIA; ECONOMICDEVELOPMENT; MANAGEMENT; SOC… mais…

NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Multinational Companies in Low-Income Markets / An Analysis of Social Embeddedness in Southeast Asia / Dina Badry / Taschenbuch / Paperback / Englisch / 2009 / Gabler Verlag / EAN 9783834918758 - Badry, Dina
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Badry, Dina:

Multinational Companies in Low-Income Markets / An Analysis of Social Embeddedness in Southeast Asia / Dina Badry / Taschenbuch / Paperback / Englisch / 2009 / Gabler Verlag / EAN 9783834918758 - Livro de bolso

2009, ISBN: 9783834918758

[ED: Taschenbuch], [PU: Gabler Verlag], "Alleviating poverty through the pursuit of profit" has become a catch phrase for many entrepreneurs and business people who started to focus their… mais…

Custos de envio:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) Buchbär
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Multinational Companies in Low-Income Markets | An Analysis of Social Embeddedness in Southeast Asia | Dina Badry | Taschenbuch | Paperback | Englisch | 2009 | Gabler Verlag | EAN 9783834918758 - Badry, Dina
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Badry, Dina:
Multinational Companies in Low-Income Markets | An Analysis of Social Embeddedness in Southeast Asia | Dina Badry | Taschenbuch | Paperback | Englisch | 2009 | Gabler Verlag | EAN 9783834918758 - Livro de bolso

2009

ISBN: 9783834918758

[ED: Taschenbuch], [PU: Gabler Verlag], "Alleviating poverty through the pursuit of profit" has become a catch phrase for many entrepreneurs and business people who started to focus their… mais…

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Multinational Companies in Low-Income Markets - Dina Badry
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Dina Badry:
Multinational Companies in Low-Income Markets - Livro de bolso

2015, ISBN: 9783834918758

[ED: Taschenbuch], [PU: Gabler Verlag], Neuware - 'Alleviating poverty through the pursuit of profit' has become a catch phrase for many entrepreneurs and business people who started to f… mais…

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Multinational Companies in Low-Income Markets
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Multinational Companies in Low-Income Markets - nuovo livro

ISBN: 9783834918758

“Alleviating poverty through the pursuit of profit” has become a catch phrase for many entrepreneurs and business people who started to focus their businesses on the lower incomes segment… mais…

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Multinational Companies in Low-Income Markets

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies' Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

Dados detalhados do livro - Multinational Companies in Low-Income Markets


EAN (ISBN-13): 9783834918758
ISBN (ISBN-10): 383491875X
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: Betriebswirtschaftlicher Verlag Gabler
146 Páginas
Peso: 0,256 kg
Língua: eng/Englisch

Livro na base de dados desde 2009-08-13T03:05:29-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-09-30T08:17:44-03:00 (Sao Paulo)
Número ISBN/EAN: 383491875X

Número ISBN - Ortografia alternativa:
3-8349-1875-X, 978-3-8349-1875-8
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: low
Título do livro: gallen, asia com, southeast asia, social analysis, low, buch dina


Dados da editora

Autor: Dina Badry
Título: Multinational Companies in Low-Income Markets - An Analysis of Social Embeddedness in Southeast Asia
Editora: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
146 Páginas
Ano de publicação: 2009-09-15
Wiesbaden; DE
Peso: 0,255 kg
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XVI, 146 p. 12 illus.

BC; Business Strategy/Leadership; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; Wirtschaft; Asia; Base of the Pyramid; EMNC; East Asia; Economic Development; Management; Social Networks; Management; Business Strategy and Leadership; Management; Management und Managementtechniken; EA

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies’ Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

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