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IMPACT OF MARKETING STRATEGIES - AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI
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AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI:

IMPACT OF MARKETING STRATEGIES - Livro de bolso

2011, ISBN: 3844399267

[EAN: 9783844399264], Nouveau livre, [SC: 15.0], [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING STRATEGIES PROFITABILITY FINANCIAL INSTITUTIONS SERVICE PRODUCTIVITY P… mais…

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IMPACT OF MARKETING STRATEGIES - AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI
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AKINYELE SAMUEL TAIWO|ODUTOLA SOPHIA OPEYEMI:

IMPACT OF MARKETING STRATEGIES - Livro de bolso

2011, ISBN: 3844399267

[EAN: 9783844399264], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT WERBUNG MARKETING STRATEGIES PROFITABILITY FINANCIAL INSTITUTIONS SERVICE PRODUCTIVITY PRICE, Dieser Artik… mais…

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IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - SAMUEL TAIWO, AKINYELE, SOPHIA OPEYEMI, ODUTOLA
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SAMUEL TAIWO, AKINYELE, SOPHIA OPEYEMI, ODUTOLA:
IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Livro de bolso

2011

ISBN: 9783844399264

LAP LAMBERT Academic Publishing, Taschenbuch, 88 Seiten, Publiziert: 2011-05-24T00:00:01Z, Produktgruppe: Buch, 0.31 kg, Recht, Kategorien, Bücher, Management, Business & Karriere, Market… mais…

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IMPACT OF MARKETING STRATEGIES ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - Samuel Taiwo, Akinyele; Sophia Opeyemi, Odutola
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Samuel Taiwo, Akinyele; Sophia Opeyemi, Odutola:
IMPACT OF MARKETING STRATEGIES ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA - nuovo livro

2011, ISBN: 3844399267

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Samuel Taiwo, Akinyele, and Sophia Opeyemi, Odutola:
Impact of Marketing Strategies - Livro de bolso

2011, ISBN: 9783844399264

Trade paperback, C., New., Trade paperback (US). Glued binding. 88 p., Saarbrucken, [PU: LAP Lambert Academic Publishing]

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IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA
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Número ISBN:

3844399267


In this research study the techniques used are explored with a view to see the significant impact of marketing as a concept human invention. This involves those activities we enjoyed in order to satisfy our economy needs and wants. Marketing as it were represents a very important factor in any business organization. Questionnaire, which was the primary source of data selection, was used as the survey instrument for the collection of data while secondary data were drawn from textbooks, journals and the internet. T-test and Pearson's Product Moment Correlation were used to test the hypothesis. Among the major findings are: (i) To know if effective marketing strategies have a positive correlation with the quality of marketing management practice. (ii) To know if marketing strategies creates awareness to customers. (iii) To know if profitability is dependent on marketing strategies. (iv)To ascertain that competitive marketing strategies have a positive impact on banks. The recommendations will focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the importance of marketing strategies.

Dados detalhados do livro - IMPACT OF MARKETING STRATEGIES: ON PROFITABILITY OF FINANCIAL INSTITUTIONS IN NIGERIA


EAN (ISBN-13): 9783844399264
ISBN (ISBN-10): 3844399267
Livro de capa dura
Livro de bolso
Ano de publicação: 2011
Editor/Editora: LAP LAMBERT Academic Publishing

Livro na base de dados desde 2009-10-27T04:51:01-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-08-10T18:39:40-03:00 (Sao Paulo)
Número ISBN/EAN: 3844399267

Número ISBN - Ortografia alternativa:
3-8443-9926-7, 978-3-8443-9926-4

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