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IMC in South Africa's Banking Sector during recession - Lucas Khasi
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Lucas Khasi:

IMC in South Africa's Banking Sector during recession - Livro de bolso

2008, ISBN: 9783846511398

Paperback, [PU: LAP Lambert Academic Publishing], Communication as a profession,is relatively young but at this stage, but has already achieved great strides and affirmed its position in… mais…

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IMC in South Africa's Banking Sector during recession - Khasi, Lucas
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Khasi, Lucas:

IMC in South Africa's Banking Sector during recession - Livro de bolso

2011, ISBN: 3846511390

[EAN: 9783846511398], Nieuw boek, [SC: 62.82], [PU: LAP Lambert Academic Publishing], MEDIEN KOMMUNIKATION KOMMUNIKATIONSWISSENSCHAFT PUBLIC RELATIONS, Dieser Artikel ist ein Print on Dem… mais…

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IMC in South Africa's Banking Sector during recession - Khasi, Lucas
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Khasi, Lucas:
IMC in South Africa's Banking Sector during recession - Livro de bolso

2011

ISBN: 3846511390

[EAN: 9783846511398], Neubuch, [PU: LAP Lambert Academic Publishing], MEDIEN KOMMUNIKATION KOMMUNIKATIONSWISSENSCHAFT PUBLIC RELATIONS, Dieser Artikel ist ein Print on Demand Artikel und … mais…

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IMC in South Africa's Banking Sector during recession: communication as a strategic tool - Khasi, Lucas
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Khasi, Lucas:
IMC in South Africa's Banking Sector during recession: communication as a strategic tool - Livro de bolso

2011, ISBN: 9783846511398

LAP LAMBERT Academic Publishing, Taschenbuch, 88 Seiten, Publiziert: 2011-11-10T00:00:01Z, Produktgruppe: Buch, 0.29 kg, Recht, Kategorien, Bücher, Medienwissenschaft, Sozialwissenschaft,… mais…

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Khasi, L: IMC in South Africa's Banking Sector during recess
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Khasi, L: IMC in South Africa's Banking Sector during recess - Livro de bolso

2011, ISBN: 9783846511398

auteur: Khasi, Lucas, LAP Lambert Acad. Publ. Paperback, 88 Seiten, Publiziert: 2011-11-01T00:00:01Z, Produktgruppe: Book, 0.29 kg, Categorieën, Boeken, Engelstalige boeken, Specialty Sto… mais…

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IMC in South Africa's Banking Sector during recession: communication as a strategic tool
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Número ISBN:

3846511390


Communication as a profession,is relatively young but at this stage, but has already achieved great strides and affirmed its position in the corporate world as a strategic business tool. Within the corporate world,it has played a big role as a crisis management tool, information disserminator, education medium and the list goes on. This book explores the role communication played in ensuring that the South African banking sector stayed afloat during the economic recession that hit the global community in 2008.Absa bank was chosen as a case study to highlight the role communication played, particularly integrated marketing communication during recession.this book is targeted at practitioners within communication field as well as junior students who are conducting research as it presents a unique approach of data collection and analysis.

Dados detalhados do livro - IMC in South Africa's Banking Sector during recession: communication as a strategic tool


EAN (ISBN-13): 9783846511398
ISBN (ISBN-10): 3846511390
Livro de capa dura
Livro de bolso
Ano de publicação: 2011
Editor/Editora: LAP LAMBERT Academic Publishing

Livro na base de dados desde 2007-04-08T05:01:16-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2021-07-21T18:09:02-03:00 (Sao Paulo)
Número ISBN/EAN: 3846511390

Número ISBN - Ortografia alternativa:
3-8465-1139-0, 978-3-8465-1139-8
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: lucas, khasi
Título do livro: due south

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