This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… mais…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… mais…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
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used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & … mais…
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & Economics > Business Communication > General & Other Business Communication Used, Glencoe / Macmillan / McGraw-Hill<
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(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… mais…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays cu… mais…
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance-- marketing management-- is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm. Media >, [PU: McGraw Hill]<
used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & … mais…
A hand-inspected Used copy of "Essentials of Marketing Management" by Greg Marshall. Ships directly from Textbooks.com 9780078028786,0078028787,essentials,marketing,management Business & Economics > Business Communication > General & Other Business Communication Used, Glencoe / Macmillan / McGraw-Hill<
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Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.
Dados detalhados do livro - Essentials of Marketing Management
EAN (ISBN-13): 9780078028786 ISBN (ISBN-10): 0078028787 Livro de bolso Ano de publicação: 2010 Editor/Editora: MCGRAW HILL BOOK CO 371 Páginas Peso: 1,038 kg Língua: eng/Englisch
Livro na base de dados desde 2011-06-08T08:12:54-03:00 (Sao Paulo) Página de detalhes modificada pela última vez em 2023-07-16T10:01:44-03:00 (Sao Paulo) Número ISBN/EAN: 9780078028786
Número ISBN - Ortografia alternativa: 0-07-802878-7, 978-0-07-802878-6 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: johnston, mcgraw hill education, marshall Título do livro: essentials marketing, marketing management
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