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Weber, Larry:

Everywhere : comprehensive digital business strategy for the social media era. 1. Aufl. - livro usado

2011, ISBN: 9780470651704

1. Aufl. IX, 260 pp. 8°. Orig. cardboard covers with silver-lettering on spine, and DJ. Condition: some bumping on fringes, altogether in good condition. Versand D: 2,90 EUR Soziale Medie… mais…

Custos de envio:Versandkosten innerhalb der BRD. (EUR 2.90) Antiquariat + Buchhandlung Bücher-Quell, 65620 Waldbrunn-Lahr (Westerwald)
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Larry Weber:

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - encadernada, livro de bolso

2011, ISBN: 9780470651704

John Wiley & Sons, 2011. Hardcover. Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this book's net price to charity organizations., John Wiley & Sons, 2011, 2.5

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Weber, Larry:
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - encadernada, livro de bolso

2011

ISBN: 0470651709

[EAN: 9780470651704], Gebraucht, guter Zustand, [PU: Wiley], Used Good:Minor shelf wear., Books

NOT NEW BOOK. Custos de envio: EUR 7.23 Ebooksweb, Bensalem, PA, U.S.A. [54799446] [Rating: 4 (von 5)]
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Weber, Larry:
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - encadernada, livro de bolso

2011, ISBN: 0470651709

[EAN: 9780470651704], [PU: Wiley], Used Like-New:May have Remainder Mark., Books

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Weber, Larry:
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era - nuovo livro

ISBN: 9780470651704

New. ., 6

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Everywhere by Larry Weber Hardcover | Indigo Chapters

Put digital business strategy at the center of your business Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. * Develop a comprehensive digital strategy for your organization * Put your online business strategy at the center of your customer's experience, and at the heart of everything you do * Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise.

Dados detalhados do livro - Everywhere by Larry Weber Hardcover | Indigo Chapters


EAN (ISBN-13): 9780470651704
ISBN (ISBN-10): 0470651709
Livro de capa dura
Livro de bolso
Ano de publicação: 2011
Editor/Editora: Larry Weber
260 Páginas
Peso: 0,461 kg
Língua: eng/Englisch

Livro na base de dados desde 2011-02-10T13:01:33-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-07-26T08:45:58-03:00 (Sao Paulo)
Número ISBN/EAN: 9780470651704

Número ISBN - Ortografia alternativa:
0-470-65170-9, 978-0-470-65170-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: weber
Título do livro: social media, business strategy, digital strategy, era, strategy for, weber


Dados da editora

Autor: Larry Weber
Título: Everywhere - Comprehensive Digital Business Strategy for the Social Media Era
Editora: John Wiley & Sons
272 Páginas
Ano de publicação: 2011-04-05
Peso: 0,453 kg
Língua: Inglês
24,90 € (DE)
No longer receiving updates
164mm x 233mm x 26mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Business & Society; Wirtschaft u. Management; Strategisches Management; Wirtschaft u. Gesellschaft; Business & Management; Wirtschaft u. Gesellschaft

Praise for Everywhere "Larry Weber clearly grasps the impact of ubiquitous social technology on companies--the unprecedented opportunities as well as the challenges. Companies that understand this new reality, and are building a comprehensive digital strategy to benefit from it, are already differentiating themselves from their peers. Take advantage of his foresight to make sure that your company is capitalizing on this new source of competitive advantage." --Dr. JAMES CASH, Emeritus James E. Robison Professor of Business Administration, Harvard Business School "Everywhere is a leader's guide to creating--and getting--value from social media. Larry Weber understands the media and message of connectedness." --ELLIOT SCHRAGE, Vice President of Global Communications,Marketing and Public Policy, Facebook "Ongoing dialogue with customers, employees, and other stakeholders will soon be the way every successful company does business. We'll come in to work and turn on the lights, turn on the heat, and turn on the voice of our customers. In Everywhere, Larry Weber has written another visionary book, making a compelling case for the type of collaborative company that will have true competitive advantage in the future." --DIANE HESSAN, President and CEO, Communispace "Once again, Larry Weber takes the highly complex and dynamic digital world and gives a useful and practical guide for making it become an important part of your business. as it should be. As we all encounter the many impacts that digital media, social networking, and digital communities are having on our businesses, make sure you access his keen thinking." --MARK NUNNELLY, Managing Director, Bain Capital "Weber really gets that social media is a lot more than a set of tools that people use to chat with their friends and family. Those conversations are valuable sources of market intelligence, inputs into product and service development, and sources of employee recruitment--and, ultimately, lead to competitive advantage. At TripAdvisor, we live and breathe this stuff, as social media has been the foundation of the company. Everywhere is a must-read for business." --STEPHEN KAUFER, founder, President, and CEO, TripAdvisor

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