Intellectual Property : Valuation, Exploitation, and Infringement Damages by Gordon V., Parr, Russell L. Smith - livro usado

EAN (ISBN-13): 9780471683230
ISBN (ISBN-10): 047168323X
Livro de capa dura
Ano de publicação: 2005
Editor/Editora: Wiley
888 Páginas
Peso: 1,553 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-05-29T00:49:27-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-01-19T07:58:51-03:00 (Sao Paulo)
Número ISBN/EAN: 9780471683230

Número ISBN - Ortografia alternativa:
0-471-68323-X, 978-0-471-68323-0
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: gordon smith, russel, russell, parr
Título do livro: valuation, damages, damage, intellectual property, exploitation, gordon russell, gordon smith

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Dados da editora

Autor: Russell L. Parr; Gordon V. Smith
Título: Intellectual Property - Valuation, Exploitation, and Infringement Damages
Editora: John Wiley & Sons
888 Páginas
Ano de publicação: 2005-05-20
Peso: 1,728 kg
Língua: Inglês
389,00 € (DE)
No longer receiving updates
168mm x 262mm x 54mm

BB; Hardcover, Softcover / Wirtschaft/Betriebswirtschaft; Gewerblicher Rechtsschutz, Geistiges Eigentum; Business & Management; Geistiges Eigentum; Geistiges Eigentum u. Lizenzen; Intellectual Property, Licensing; Wirtschaft u. Management; Geistiges Eigentum u. Lizenzen; Betriebswirtschaft und Management

Preface. PART I: VALUATION. 1. Intellectual Property and Intangible Assets in the World Today. 2. Defining Intangible Assets and Intellectural Property. 3. Defining Intangible Assets and Intellectural Property--Tradmarks. 4. Intangible Assets and the Business Enterprise. 5. Accounting Issues. 6. Tax Issues. 7. Valuation Principles and Techniques. 8. Cost Approach. 9. Market Approach. 10. Income Approach: Quantifying the Economic Benefit. 11. Income Approach: Timing and Pattern of Receiving the Economic Benefit. 12. Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together. 13. When Theory Meets Practice. 14. Special Valuation Situations. 15. Early-Stage Technology Valuation. 16. International issues. PART II: LICENSING. 17. Emergence of Intellectual Property Exploitation Strategies. 18. Introduction to Exploitation Strategies. 19. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights. 20. Economic Contributions of Intellectual Property. 21. Global Exploitation Potential. 22. Risks of Exploitation. 23. Use of the 25% Rule in Valuing Intellectual Property. 24. Licensing Economics and Royalty Rates. 25. Determining a Royalty Rate--An Example. 26. Dealing with Early-Stage Intellectual Property. 27. Tradmark Licensing. 28. Licensing Negotiations and Agreements. 29. Licensing Internet Assets. 30. Another View of Licensing Strategies. 31. Joint Venture. 32. Unversity Technology Transfer. 33. Organizing for the Future. 34. Monitoring License Agreements. PART III: INFRINGEMENT DAMAGES. 35. Lost-Profit Calculations. 36. Royalty Rates and the Georgia-Pacific Factors. 37. The Analytical Approach. 38. Discounted Cash Flow Analysis. 39. Market-Derived Royalty Rates. 40. Monetary Relief in Trademark Litigation. 41. Estimating Damages for Infringement of Agricultural Biotechnology-Derived Products. 42. A Review of Court-Awarded Royalty Rates in Patent Infringement Cases (1990-2001). 43. Trademark Damage Trends in the Federal Circuit (1982-2001). 44. Recent Decision: Copyright Infringement Damages Can Be Based on Value of Licenses. 45. Trade Secret Damages. PART IV: APPENDICES. Appendix A: Investment Rate of Return. Appendix B: Theoretical Foundations for the Determination of a Fair Rate of REtuen on Intellectual Property. Appendix C: The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation. Appendix D: Financial and Business Information Sources. Appendix E: Sample Royalty Rates Information. Appendix F: Overview of New Product Diffusion Sales Forecasting Models. Index.