2, ISBN: 9780620432337

This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors. Aspects … mais…

This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors. Aspects covered include: Why 95% of press releases end up in the bin Pet hates and preferences of journalists and editors What makes a press release publishable Strategy, knowledge and content Writing style, construction and flow News releases versus opinion articles Identifying interesting topics Distribut This step-by-step guide to writing and distributing press releases covers this topic from the perspective of companies seeking publicity, PR consultants, journalists and editors. Aspects covered include: Why 95% of press releases end up in the bin Pet hates and preferences of journalists and editors What makes a press release publishable Strategy, knowledge and content Writing style, construction and flow News releases versus opinion articles Identifying interesting topics Distribution to targeted media Publishing press releases on the web The PR consultant's perspective Marketing & Sales, Business & Finance, A Perfect Press Release - or Not?~~ Jennigay, Coetzer~~Marketing & Sales~~Business & Finance~~9780620432337, en, A Perfect Press Release - or Not?, Jennigay, Coetzer, 9780620432337, Porcupine Press trading under DGR Writing & R, 02/01/2009, , , , Porcupine Press trading under DGR Writing & R, 02/01/2009<

ISBN: 9780620432337

[KW: PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS , ECONOMICS , FINANCE ,BUSINESS ECONOMICS PUBLIC RELATIONS] <-> <-> PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS ,… mais…

[KW: PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS , ECONOMICS , FINANCE ,BUSINESS ECONOMICS PUBLIC RELATIONS] <-> <-> PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS , ECONOMICS , FINANCE ,BUSINESS ECONOMICS PUBLIC RELATIONS<