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Birn, R. J.:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Livro de bolso

2004, ISBN: 9780749442002

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in … mais…

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Birn, R.J.:

The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Livro de bolso

2004, ISBN: 9780749442002

Kogan Page, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in … mais…

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Birn, Robin:
The Effective Use of Market Research: How To Drive And Focus Better Business Decisions (Market Research in Practice) - Livro de bolso

ISBN: 9780749442002

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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Birn, Robin
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The Effective Use of Market Research: How to Drive and Focus Better Business Decisions - Livro de bolso

ISBN: 9780749442002

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The Effective Use of Market Research
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9780749442002


This latest edition of Effective Use of Market Research explains: How to develop representative samples Data protection legislation The professional ethics incorporated in the MRS Code of Conduct More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. "

Dados detalhados do livro - The Effective Use of Market Research


EAN (ISBN-13): 9780749442002
ISBN (ISBN-10): 074944200X
Livro de bolso
Ano de publicação: 2004
Editor/Editora: Kogan Page
192 Páginas
Peso: 0,367 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-10-08T03:07:07-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-08-29T06:33:39-03:00 (Sao Paulo)
Número ISBN/EAN: 9780749442002

Número ISBN - Ortografia alternativa:
0-7494-4200-X, 978-0-7494-4200-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: birn, page research, robin puy
Título do livro: decisions, business focus, effective use market research, market research practice, drive, how research, better, the business research

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