ISBN: 9780804761628

Subtitle Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneur… mais…

Subtitle Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. The Nile on eBay   FREE SHIPPING UK WIDE   Companies on a Mission by Michael V. Russo, L. Hunter Lovins Explains how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. This title explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. It is suitable for entrepreneurs and managers. FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. Author Biography Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008). Review "A well-written and informative business book that provides valuable tips and background for anyone interested in starting up or managing a socially conscious company. Recommended for all business collections." - Library Journal "Companies on a Mission brings academic rigor to the age-old notion of 'going well by doing good.' Mission-driven companies succeed, as Mike Russo makes crystal clear in this compelling book, not just because their missions make them greener, but because they make them better. They create quality products, garner a fanatical following, and engender innovation, passion, and fun for employees and customers alike. What could be a better model for business?" - Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "A highly informative and extremely well-written analysis of the creation and growth of ecologically and socially minded firms. What makes Russo's book particularly valuable is his balanced assessment of both the opportunities and the risks that enterprises face in trying to combine social and environmental accountability and survival in the marketplace. While focusing on small firms, the lessons it offers are relevant to all businesses seeking to position themselves and their products as eco-friendly and/or socially responsible." - David Vogel, Haas School of Business, University of California, Berkeley "Mission-driven companies continue to grow in number and are moving from a small niche into the mainstream. The time is right for an analysis of these firms and their approaches to business. In Companies on a Mission, Michael Russo documents both t "True innovation comes from the fringes - from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act, Long Description "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles--with a twist--to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. Review Quote "True innovation comes from the fringes--from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act, and cluster--and, critically, explains how we can help them jump to the next level." --John Elkington, co-founder and Executive Chairman of Volans Ventures, co-founder of Environmental Data Services and SustainAbility, and co-author of The Power of Unreasonable People Details ISBN0804761620 Author L. Hunter Lovins Short Title COMPANIES ON A MISSION Publisher Stanford University Press Language English ISBN-10 0804761620 ISBN-13 9780804761628 Media Book Format Hardcover Year 2010 Subtitle Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably Country of Publication United States Illustrations 4 tables, 15 figures DEWEY 658.408 Place of Publication Palo Alto Affiliation University of Oregon, USA Publication Date 2010-04-06 Imprint Stanford University Press UK Release Date 2010-04-06 AU Release Date 2010-04-06 NZ Release Date 2010-04-06 US Release Date 2010-04-06 Pages 272 Alternative 9780804774284 Audience Professional & Vocational We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICYNo questions asked, 30 day returns! FREE DELIVERYNo matter where you are in the UK, delivery is free. SECURE PAYMENTPeace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:155816935; , Nuovo, Festpreisangebot, [LT: FixedPrice], ISBN-13: 9780804761628, Book Title: Companies on a Mission, Publication Year: 2010, Type: Textbook, Format: Hardcover, Language: English, Publication Name: Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably, Item Height: 229mm, Item Width: 152mm, Subject: Business, Item Weight: 494g, Number of Pages: 272 Pages, Stanford University Press<

ISBN: 9780804761628

The Nile on eBay   FREE SHIPPING UK WIDE   Companies on a Mission by Michael V. Russo, L. Hunter Lovins Explains how following a vision for the earth and for society can be a po… mais…

The Nile on eBay   FREE SHIPPING UK WIDE   Companies on a Mission by Michael V. Russo, L. Hunter Lovins Explains how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. This title explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. It is suitable for entrepreneurs and managers. FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. Author Biography Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008). Review "A well-written and informative business book that provides valuable tips and background for anyone interested in starting up or managing a socially conscious company. Recommended for all business collections." - Library Journal "Companies on a Mission brings academic rigor to the age-old notion of 'going well by doing good.' Mission-driven companies succeed, as Mike Russo makes crystal clear in this compelling book, not just because their missions make them greener, but because they make them better. They create quality products, garner a fanatical following, and engender innovation, passion, and fun for employees and customers alike. What could be a better model for business?" - Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "A highly informative and extremely well-written analysis of the creation and growth of ecologically and socially minded firms. What makes Russo's book particularly valuable is his balanced assessment of both the opportunities and the risks that enterprises face in trying to combine social and environmental accountability and survival in the marketplace. While focusing on small firms, the lessons it offers are relevant to all businesses seeking to position themselves and their products as eco-friendly and/or socially responsible." - David Vogel, Haas School of Business, University of California, Berkeley "Mission-driven companies continue to grow in number and are moving from a small niche into the mainstream. The time is right for an analysis of these firms and their approaches to business. In Companies on a Mission, Michael Russo documents both t "True innovation comes from the fringes - from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act, Long Description "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles--with a twist--to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. Review Quote "True innovation comes from the fringes--from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act, and cluster--and, critically, explains how we can help them jump to the next level." --John Elkington, co-founder and Executive Chairman of Volans Ventures, co-founder of Environmental Data Services and SustainAbility, and co-author of The Power of Unreasonable People Details ISBN0804761620 Author L. Hunter Lovins Short Title COMPANIES ON A MISSION Publisher Stanford University Press Language English ISBN-10 0804761620 ISBN-13 9780804761628 Media Book Format Hardcover Year 2010 Subtitle Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably Country of Publication United States Illustrations 4 tables, 15 figures DEWEY 658.408 Place of Publication Palo Alto Affiliation University of Oregon, USA Publication Date 2010-04-06 Imprint Stanford University Press UK Release Date 2010-04-06 AU Release Date 2010-04-06 NZ Release Date 2010-04-06 US Release Date 2010-04-06 Pages 272 Alternative 9780804774284 Audience Professional & Vocational We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICYNo questions asked, 30 day returns! FREE DELIVERYNo matter where you are in the UK, delivery is free. SECURE PAYMENTPeace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:155816935; , Festpreisangebot, [LT: FixedPrice], ISBN-13: 9780804761628, Book Title: Companies on a Mission, Publication Year: 2010, Type: Textbook, Format: Hardcover, Language: English, Publication Name: Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably, Item Height: 229mm, Item Width: 152mm, Subject: Business, Item Weight: 494g, Number of Pages: 272 Pages, Stanford University Press<

ISBN: 9780804761628

The Nile on eBay   Companies on a Mission by Michael V. Russo, L. Hunter Lovins Explains how following a vision for the earth and for society can be a powerful route to profits for s… mais…

The Nile on eBay   Companies on a Mission by Michael V. Russo, L. Hunter Lovins Explains how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. This title explains that mission-driven companies appreciate and leverage traditional strategic principles - with a twist - to win in the marketplace. It is suitable for entrepreneurs and managers. FORMATHardcover LANGUAGEEnglish CONDITIONBrand New Publisher Description "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles-with a twist-to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. Author Biography Michael Russo is the Charles H. Lundquist Professor of Sustainable Management at the University of Oregon. He is an award-winning researcher focusing on strategies for social impact and environmental management. He is editor of Environmental Management: Readings and Cases, 2nd edition (Sage, 2008). Review "A well-written and informative business book that provides valuable tips and background for anyone interested in starting up or managing a socially conscious company. Recommended for all business collections." - Library Journal "Companies on a Mission brings academic rigor to the age-old notion of 'going well by doing good.' Mission-driven companies succeed, as Mike Russo makes crystal clear in this compelling book, not just because their missions make them greener, but because they make them better. They create quality products, garner a fanatical following, and engender innovation, passion, and fun for employees and customers alike. What could be a better model for business?" - Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "A highly informative and extremely well-written analysis of the creation and growth of ecologically and socially minded firms. What makes Russo's book particularly valuable is his balanced assessment of both the opportunities and the risks that enterprises face in trying to combine social and environmental accountability and survival in the marketplace. While focusing on small firms, the lessons it offers are relevant to all businesses seeking to position themselves and their products as eco-friendly and/or socially responsible." - David Vogel, Haas School of Business, University of California, Berkeley "Mission-driven companies continue to grow in number and are moving from a small niche into the mainstream. The time is right for an analysis of these firms and their approaches to business. In Companies on a Mission, Michael Russo documents both t "True innovation comes from the fringes - from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act, Long Description "Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles--with a twist--to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible. Review Quote "True innovation comes from the fringes--from smaller players running rings around incumbents. After focusing for decades on corporate Goliaths, we need to investigate and support entrepreneurial Davids. Russo shows how mission-driven companies think, act, and cluster--and, critically, explains how we can help them jump to the next level." --John Elkington, co-founder and Executive Chairman of Volans Ventures, co-founder of Environmental Data Services and SustainAbility, and co-author of The Power of Unreasonable People Details ISBN0804761620 Author L. Hunter Lovins Short Title COMPANIES ON A MISSION Publisher Stanford University Press Language English ISBN-10 0804761620 ISBN-13 9780804761628 Media Book Format Hardcover Year 2010 Subtitle Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably Country of Publication United States Illustrations 4 tables, 15 figures DEWEY 658.408 Place of Publication Palo Alto Affiliation University of Oregon, USA Publication Date 2010-04-06 Imprint Stanford University Press UK Release Date 2010-04-06 AU Release Date 2010-04-06 NZ Release Date 2010-04-06 US Release Date 2010-04-06 Pages 272 Alternative 9780804774284 Audience Professional & Vocational We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:155816935; , Festpreisangebot, [LT: FixedPrice], ISBN-13: 9780804761628, Publication Year: 2010, Type: Textbook, Format: Hardcover, Language: English, Book Title: Companies on a Mission: Entrepreneurial Strategies for Growing Sustainably, Responsibly, and Profitably, Item Height: 229mm, Topic: Business, Item Width: 152mm, Item Weight: 494g, Number of Pages: 272 Pages, Stanford University Press<

2004, ISBN: 9780804761628

Hardcover, New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: John Wiley & Sons]