- 5 resultados
menor preço: € 12.76, preço mais alto: € 20.04, preço médio: € 15.98
1
Neuromarketing For Dummies - Stephen Genco; Andrew Pohlmann; Peter Steidl
Encomendar
no/na lehmanns.de
€ 15.99
EncomendarLink patrocinado
Stephen Genco; Andrew Pohlmann; Peter Steidl:

Neuromarketing For Dummies - primeira edição

2013, ISBN: 9781118518991

eBooks, eBook Download (EPUB,PDF), 1. Auflage, Learn how to use neuromarketing and understand the sciencebehind it Neuromarketing is a controversial new field whereresearchers study cons… mais…

Custos de envio:Does not ship to your country., mais custos de envio
2
Neuromarketing For Dummies - Stephen J. Genco
Encomendar
no/na hive.co.uk
£ 12.99
(aproximadamente € 15.13)
EncomendarLink patrocinado

Stephen J. Genco:

Neuromarketing For Dummies - nuovo livro

ISBN: 9781118518991

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… mais…

No. 9781118518991. Custos de envio:Instock, Despatched same working day before 3pm, plus shipping costs., mais custos de envio
3
Neuromarketing For Dummies - Daniel Birke
Encomendar
no/na hive.co.uk
£ 17.33
(aproximadamente € 20.04)
EncomendarLink patrocinado
Daniel Birke:
Neuromarketing For Dummies - nuovo livro

ISBN: 9781118518991

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and medi… mais…

No. 9781118518991. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio
4
Neuromarketing For Dummies - Genco
Encomendar
no/na textbooks.com
$ 14.00
(aproximadamente € 12.76)
Envio: € 0.001
EncomendarLink patrocinado
Genco:
Neuromarketing For Dummies - livro usado

ISBN: 9781118518991

A digital copy of "Neuromarketing For Dummies" by Genco. Download is immediately available upon purchase! 9781118518991,1118518993,neuromarketing,dummies,genco eBook, Vitalsource Technol… mais…

Download INSTANTLY! Format: VitalSource. Type: . Copying: Allowed, .-1Â.36 selections may be copied daily for -1Â.365 days. Printable: Allowed, .-1Â.36 prints daily for -1Â.365 days. Expires: No Expiration. Read Aloud?: Allowed. Sharing: Not Allowed. Software: Online: No additional software required <br> Offline: VitalSource Bookshelf. Shipping to USA only! Textbooks. Custos de envio: EUR 0.00
5
Neuromarketing For Dummies - Stephen Genco; Andrew Pohlmann; Peter Steidl
Encomendar
no/na lehmanns.de
€ 15.99
Envio: € 0.001
EncomendarLink patrocinado
Stephen Genco; Andrew Pohlmann; Peter Steidl:
Neuromarketing For Dummies - primeira edição

2013, ISBN: 9781118518991

eBooks, eBook Download (EPUB,PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2013

Custos de envio:Download sofort lieferbar. (EUR 0.00)

1Como algumas plataformas não transmitem condições de envio e estas podem depender do país de entrega, do preço de compra, do peso e tamanho do item, de uma possível adesão à plataforma, de uma entrega direta pela plataforma ou através de um fornecedor terceirizado (Marketplace), etc., é possível que os custos de envio indicados pela terralivro não correspondam aos da plataforma ofertante.

Dados bibliográficos do melhor livro correspondente

Pormenores referentes ao livro

Dados detalhados do livro - Neuromarketing For Dummies


EAN (ISBN-13): 9781118518991
ISBN (ISBN-10): 1118518993
Ano de publicação: 2013
Editor/Editora: John Wiley & Sons
408 Páginas
Língua: eng/Englisch

Livro na base de dados desde 2012-03-01T00:46:36-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-08-04T15:00:59-03:00 (Sao Paulo)
Número ISBN/EAN: 9781118518991

Número ISBN - Ortografia alternativa:
1-118-51899-3, 978-1-118-51899-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: pohlmann, pöhlmann, steidl, pohl peter, andrew, gen peter
Título do livro: neuromarketing, neuro dummies


Dados da editora

Autor: Stephen Genco; Andrew Pohlmann; Peter Steidl
Título: Neuromarketing For Dummies
Editora: For Dummies; John Wiley & Sons
408 Páginas
Ano de publicação: 2013-07-24
Língua: Inglês
15,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Strategic Marketing; Strategisches Marketing; Wirtschaft u. Management; Strategisches Marketing; BC

Introduction 1 Part I: The Brave New World of Neuromarketing 5 Chapter 1: What Neuromarketing Is and Isn't 7 Chapter 2: What We Know Now That We Didn't Know Then21 Chapter 3: Putting Neuromarketing to Work 37 Chapter 4: Why Neuromarketing Matters 59 Part II: The Essence of Neuromarketing: The Nonconscious Mindof the Consumer 71 Chapter 5: The Intuitive Consumer: Nonconscious ProcessesUnderlying Consumer Behavior 73 Chapter 6: The Central Role of Emotions in Consumer Responses93 Chapter 7: New Understandings of Consumer Goals and Motivation105 Chapter 8: Why We Buy the Things We Buy 119 Part III: Neuromarketing in Action 137 Chapter 9: Brands on the Brain 139 Chapter 10: Creating Products and Packages That PleaseConsumers' Brains 157 Chapter 11: Advertising Effectiveness 175 Chapter 12: The Shopping Brain and In-Store Marketing 191 Chapter 13: When Consumers' Brains Go Online 203 Chapter 14: Entertainment Effectiveness 219 Part IV: Measuring Consumer Response with Neuromarketing235 Chapter 15: Traditional Approaches: Why Not Just Ask People?237 Chapter 16: Neuromarketing Measures: Listening to Signals fromthe Body and the Brain 249 Chapter 17: Neuromarketing on a Budget: Inexpensive Ways toLearn from Your Customers 269 Chapter 18: Picking the Right Approach for Your Research Needs285 Part V: Living with Neuromarketing: Practical and EthicalConsiderations 297 Chapter 19: Five Things You Need to Know about NeuromarketingStudies and Measures 299 Chapter 20: A Pre-Flight Checklist for Successful NeuromarketingStudies 317 Chapter 21: Picking the Right Neuromarketing Partner 327 Chapter 22: Neuromarketing Ethics, Standards, and Public PolicyImplications 343 Part VI: The Part of Tens 359 Chapter 23: Ten Mistaken Beliefs about Neuromarketing 361 Chapter 24: Ten Scientific Pillars Underlying Neuromarketing371 Index 379

Outros livros adicionais, que poderiam ser muito similares com este livro:

Último livro semelhante:
9781118518588 Neuromarketing For Dummies (Steidl, Peter,Pohlmann, Andrew P.,Genco, Stephen J.)


< Para arquivar...