2007, ISBN: 3540714030
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2007, ISBN: 9783540714033
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2007, ISBN: 9783540714033
Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007
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2007, ISBN: 3540714030
[EAN: 9783540714033], Gebraucht, sehr guter Zustand, [SC: 3.15], [PU: Springer Berlin Heidelberg, Berlin, Heidelberg], MATHEMATIK / STATISTIK GEOMETRIE ZEICHNEN EMPIRIE, 24cm VII.; 373. H… mais…
Gustafsson, Anders / Herrmann, Andreas / Huber, Frank (eds.):
Conjoint Measurement - encadernada, livro de bolsoISBN: 9783540714033
[ED: Hardcover], [PU: Springer / Springer Berlin Heidelberg / Springer, Berlin], This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present … mais…
2007
ISBN: 9783540714033
[ED: Gebunden], [PU: Springer Berlin Heidelberg], Latest developments in conjoint analysis which is the most important multivariate technique in marketing Covers all hot topics in the fie… mais…
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2007, ISBN: 9783540714033
Springer, 2007-11-28. 4th. Hardcover. Used:Good., Springer, 2007-11-28, 0
2007, ISBN: 9783540714033
Methods and Applications, Buch, Hardcover, 4th ed. 2007, [PU: Springer Berlin], Springer Berlin, 2007
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Número ISBN: |
Dados detalhados do livro - Conjoint Measurement
EAN (ISBN-13): 9783540714033
ISBN (ISBN-10): 3540714030
Livro de capa dura
Livro de bolso
Ano de publicação: 2007
Editor/Editora: Springer Berlin
373 Páginas
Peso: 0,694 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-10-06T07:14:56-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-10-26T09:37:45-03:00 (Sao Paulo)
Número ISBN/EAN: 9783540714033
Número ISBN - Ortografia alternativa:
3-540-71403-0, 978-3-540-71403-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: huber andreas, frank andreas, herrmann andreas, andreas fran, gustafsson, will anders, andre herrmann, herausgeber
Título do livro: oder, gustafsson, anders and, method and measurement
Dados da editora
Autor: Anders Gustafsson; Andreas Herrmann; Frank Huber
Título: Conjoint Measurement - Methods and Applications
Editora: Springer; Springer Berlin
373 Páginas
Ano de publicação: 2007-09-19
Berlin; Heidelberg; DE
Impresso / Feito em
Peso: 0,733 kg
Língua: Inglês
139,09 € (DE)
142,99 € (AT)
153,50 CHF (CH)
POD
VIII, 373 p. 39 illus.
BB; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Evaluation; Mapping; Market research; Sales; Simulation; calculus; design; development; e-learning; game theory; marketing; modeling; optimization; preference measurement; utility theory; Statistics for Business, Management, Economics, Finance, Insurance; Management; Marketing; Statistics in Business, Management, Economics, Finance, Insurance; Management; Wahrscheinlichkeitsrechnung und Statistik; Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management; Management und Managementtechniken; BB; BC; EA
Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.Outros livros adicionais, que poderiam ser muito similares com este livro:
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