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The Anonymous Elect : Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:

The Anonymous Elect : Market Research Through Online Access Panels - Livro de bolso

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [SC: 0.0], [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION; LAUNCH; MARKETRESEARCH; CESSPANEL; ONLINEMARKETRESEARCH; PANELCOMMUNICATION; PA… mais…

NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Andrei Postoaca:

The Anonymous Elect - Livro de bolso

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer Berlin Heidelberg], COMPUTER-MEDIATEDCOMMUNICATION LAUNCH MARKETRESEARCH CESSPANEL ONLINEMARKETRESEARCH PANELCOMMUNICATION PANELLIST COMMUNICA… mais…

NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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The Anonymous Elect: Market Research Through Online Access Panels - Postoaca, Andrei
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Postoaca, Andrei:
The Anonymous Elect: Market Research Through Online Access Panels - Livro de bolso

2010

ISBN: 9783642067068

Springer, Paperback, Auflage: Softcover reprint of hardcover 1st ed. 2006, 167 Seiten, Publiziert: 2010-02-12T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: Illustrations, 0.45 kg, Infor… mais…

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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Livro de bolso

2010, ISBN: 9783642067068

Edição encadernada

Springer, 2010-11-09. Softcover reprint of hardcover 1. Paperback. Used:Good., Springer, 2010-11-09, 0

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The Anonymous Elect: Market Research Through Online Access Panels - Andrei Postoaca
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Andrei Postoaca:
The Anonymous Elect: Market Research Through Online Access Panels - Livro de bolso

2010, ISBN: 3642067069

[EAN: 9783642067068], Neubuch, [PU: Springer], Clean and crisp and new!, Books

NEW BOOK. Custos de envio: EUR 37.10 Welcome Back Books, Toledo, OH, U.S.A. [64434632] [Rating: 4 (von 5)]
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The Anonymous Elect: Market Research Through Online Access Panels
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9783642067068


The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today's respondents to research studies? A memorable experiment in writing, Andrei Postoaca's exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

Dados detalhados do livro - The Anonymous Elect: Market Research Through Online Access Panels


EAN (ISBN-13): 9783642067068
ISBN (ISBN-10): 3642067069
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: Springer
168 Páginas
Peso: 0,264 kg
Língua: eng/Englisch

Livro na base de dados desde 2011-11-11T21:08:39-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-07-28T11:08:18-03:00 (Sao Paulo)
Número ISBN/EAN: 9783642067068

Número ISBN - Ortografia alternativa:
3-642-06706-9, 978-3-642-06706-8
Ortografia alternativa e termos de pesquisa relacionados:
Título do livro: anon, anonymous, access, panels

Dados da editora

Autor: Andrei Postoaca
Título: The Anonymous Elect - Market Research Through Online Access Panels
Editora: Springer; Springer Berlin
157 Páginas
Ano de publicação: 2010-02-12
Berlin; Heidelberg; DE
Impresso / Feito em
Peso: 0,454 kg
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
X, 157 p.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Computer-mediated communication; Launch; Market research; Online access panel; Online market research; Panel Communication; Panellist; communication; marketing; online; service-oriented computing; IT in Business; Social Sciences, general; Sociology, general; Marketing; IT in Business; Society; Sociology; Wirtschaftsmathematik und -informatik, IT-Management; Unternehmensanwendungen; Gesellschaft und Sozialwissenschaften; Soziologie; BB

To Panel or Not to Panel — What Is and What Is Not an Online Access Panel.- Bottling Communication: The Rhetoric of Online Interviewing.- Launching the Bottle: The Rhetoric of the Online Researcher.- Finding the Bottle: The Rhetoric of the Online Panellist.- Conclusions.

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