Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… mais…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. Books > Business and Management eBook, Springer Shop<
Springer.com
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… mais…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores., Springer Gabler<
Springer.com
Nr. 978-3-658-04573-9. Custos de envio:Worldwide free shipping, , DE. (EUR 0.00) Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores: ab 92.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
eBook.de
Custos de envio:in stock, , , DE. (EUR 0.00) Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… mais…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores. Books > Business and Management eBook, Springer Shop<
new in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still la… mais…
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores., Springer Gabler<
Nr. 978-3-658-04573-9. Custos de envio:Worldwide free shipping, , DE. (EUR 0.00)
Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores: ab 92.99 € eBooks > Wirtschaft Gabler Betriebswirt.-Vlg, Gabler Betriebswirt.-Vlg
1Como algumas plataformas não transmitem condições de envio e estas podem depender do país de entrega, do preço de compra, do peso e tamanho do item, de uma possível adesão à plataforma, de uma entrega direta pela plataforma ou através de um fornecedor terceirizado (Marketplace), etc., é possível que os custos de envio indicados pela terralivro não correspondam aos da plataforma ofertante.
Dados bibliográficos do melhor livro correspondente
Dados detalhados do livro - Online Channel Integration
EAN (ISBN-13): 9783658045739 ISBN (ISBN-10): 3658045736 Ano de publicação: 2013 Editor/Editora: Springer Fachmedien Wiesbaden GmbH
Livro na base de dados desde 2014-11-01T11:02:21-02:00 (Sao Paulo) Página de detalhes modificada pela última vez em 2024-02-04T01:27:02-03:00 (Sao Paulo) Número ISBN/EAN: 9783658045739
Número ISBN - Ortografia alternativa: 3-658-04573-6, 978-3-658-04573-9 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: binder Título do livro: integration
Dados da editora
Autor: Jochen Binder Título: Online Channel Integration - Value Creation and Customer Reactions in Online and Physical Stores Editora: Springer Gabler; Springer Fachmedien Wiesbaden GmbH 281 Páginas Ano de publicação: 2013-12-13 Wiesbaden; DE Impresso / Feito em Língua: Inglês 53,49 € (DE) 55,00 € (AT) 59,00 CHF (CH) Available XX, 281 p. 42 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Management; Betriebswirtschaft und Management; Verstehen; Channel integration; Marketing; Sales; E-Commerce; Multichannel Management; C; Business and Management, general; Marketing; Market Research/Competitive Intelligence; Business and Management; Marketing; Market Research and Competitive Intelligence; Business and Management; Marketing und Vertrieb; Marktforschung; BC
Definition and Operationalization of Online Channel Integration.- Experimental Analysis of the Relationship between Online Integration and Customer Reactions.- Implications for Companies operating Online and Offline Distribution Channels.- Managerial Suggestions for the Implementation of an Integrated Channel System.
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