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Multisensory Impact of Sport Events / A Comparative Effect Analysis Based on Soccer Games / Thorsten Tham / Taschenbuch / Schriftenreihe der HHL Leipzig Graduate School of Management / Paperback - Livro de bolso

2016, ISBN: 9783658121044

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Tham, Thorsten:

Multisensory Impact of Sport Events | A Comparative Effect Analysis Based on Soccer Games | Thorsten Tham | Taschenbuch | Schriftenreihe der HHL Leipzig Graduate School of Management | Paperback - Livro de bolso

2016, ISBN: 9783658121044

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games (Schriftenreihe der HHL Leipzig Graduate School of Management) - primeira edição

2016, ISBN: 9783658121044

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Springer Gabler, Paperback, Auflage: 1st ed. 2016, 330 Seiten, Publiziert: 2016-02-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 44 colour illustrations, 74 black & whit, 0.44 kg, Bo… mais…

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Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author
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9783658121044


Thorsten Tham highlights the fundamental changes that have swept Germany's footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Dados detalhados do livro - Multisensory Impact of Sport Events: A Comparative Effect Analysis Based on Soccer Games Thorsten Tham Author


EAN (ISBN-13): 9783658121044
ISBN (ISBN-10): 3658121041
Livro de bolso
Ano de publicação: 2016
Editor/Editora: Springer Fachmedien Wiesbaden Core >1

Livro na base de dados desde 2016-02-06T13:49:26-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-07T22:08:00-03:00 (Sao Paulo)
Número ISBN/EAN: 9783658121044

Número ISBN - Ortografia alternativa:
3-658-12104-1, 978-3-658-12104-4
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: springer fachmedien wiesbaden, thorsten
Título do livro: event, eve, leipzig, impact, sport, tham

Dados da editora

Autor: Thorsten Tham
Título: Schriftenreihe der HHL Leipzig Graduate School of Management; Multisensory Impact of Sport Events - A Comparative Effect Analysis Based on Soccer Games
Editora: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
302 Páginas
Ano de publicação: 2016-01-22
Wiesbaden; DE
Impresso / Feito em
Peso: 4,298 kg
Língua: Inglês
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXVIII, 302 p. 44 illus. in color.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Brand Management; S-O-R Models; Multisensual Approach; Club Brand; Sensual Perception; Sports Economics; Behavioral/Experimental Economics; Marketing; Sports Economics; Experimental Economics; Sport und Freizeit; Dienstleistungsgewerbe, Gastgewerbe; Verhaltensökonomie; EA

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

Brand Management in Sports.- Consideration of Multisensuality in S-O-R Models.- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848.- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.

.Brand Management in Sports

·Consideration of Multisensuality in S-O-R Models

·Researchers and students in the fields of sports marketing and management

·Practitioners in these areas

Dr. Thorsten Tham completed his doctoral study under the supervision of Prof. Dr. Manfred Kirchgeorg at the SVI-Endowed Chair of Marketing at HHL Leipzig Graduate School of Management.

 

Contents Target Groups The Author

Publication in the field of economic sciences

Includes supplementary material: sn.pub/extras


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