[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fo… mais…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
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[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communicati… mais…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
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[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
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The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and… mais…
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Trade Books>Trade Paperback>Social Sciences>Sociology>Sociology, LAP Lambert Academic Publishing Core >1<
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[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fo… mais…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware - Printed after ordering - The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communicati… mais…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing], nach der Bestellung gedruckt Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the… mais…
[EAN: 9783659552298], Neubuch, [PU: LAP LAMBERT Academic Publishing Mai 2014], This item is printed on demand - it takes 3-4 days longer - Neuware -The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. 88 pp. Englisch, Books<
NEW BOOK. Custos de envio:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and… mais…
The introduction of the Internet to the public has fostered instant communication, which has impacted consumers' media gathering habits. Social websites have flourished as they inform and connect people and organizations across the world. Social media marketing is the professional use of social websites such as Facebook for marketing purposes. This book examines the patterns and factors behind the decision to adopt social media marketing. The researcher conducted in-depth interviews with business professionals, and analyzed the results using thematic analysis. Everett Rogers' diffusion of innovations theory provides the theoretical framework for the research with social media marketing as the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The findings also indicated that college-educated Millennials who have previously created personal social media profiles are likely to adopt social media marketing for their organizations. Trade Books>Trade Paperback>Social Sciences>Sociology>Sociology, LAP Lambert Academic Publishing Core >1<
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Dados detalhados do livro - Social Media Marketing: Adopt or Not? Liana Moran Author
EAN (ISBN-13): 9783659552298 ISBN (ISBN-10): 3659552291 Livro de capa dura Livro de bolso Ano de publicação: 2014 Editor/Editora: LAP Lambert Academic Publishing Core >1
Livro na base de dados desde 2014-10-10T04:44:37-03:00 (Sao Paulo) Página de detalhes modificada pela última vez em 2024-01-18T05:13:19-03:00 (Sao Paulo) Número ISBN/EAN: 9783659552298
Número ISBN - Ortografia alternativa: 3-659-55229-1, 978-3-659-55229-8 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: rogers Título do livro: social media marketing
