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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Feldmann, Valerie
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Livro de bolso

2008, ISBN: 9783790815757

Springer, Taschenbuch, Auflage: 2005, 288 Seiten, Publiziert: 2008-06-13T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 17 black & white illustrations, 13 black, 1.98 kg, Recht, Kategori… mais…

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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Feldmann, Valerie
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Livro de bolso

2008, ISBN: 9783790815757

Springer, Taschenbuch, Auflage: 2005, 288 Seiten, Publiziert: 2008-06-13T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 17 black & white illustrations, 13 black, 0.9 kg, Recht, Kategorie… mais…

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Leveraging Mobile Media Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Feldmann, Valerie
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2005

ISBN: 3790815756

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Valerie Feldmann:
Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Livro de bolso

2005, ISBN: 3790815756

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Leveraging Mobile Media - Livro de bolso

2005, ISBN: 9783790815757

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Leveraging Mobile Media
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9783790815757


Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Dados detalhados do livro - Leveraging Mobile Media


EAN (ISBN-13): 9783790815757
ISBN (ISBN-10): 3790815756
Livro de capa dura
Livro de bolso
Ano de publicação: 2005
Editor/Editora: Physica-Verlag HD
280 Páginas
Peso: 0,478 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-05-30T20:08:15-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-02T07:25:05-03:00 (Sao Paulo)
Número ISBN/EAN: 9783790815757

Número ISBN - Ortografia alternativa:
3-7908-1575-6, 978-3-7908-1575-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: feldman, valerie springer, feldmann else, brands
Título do livro: innovation information, innovation policy economy, leveraging mobile media, cross, mobil, media now media communication, more mobile, information age economy, marketing communication strategy, strategy for, valerie

Dados da editora

Autor: Valerie Feldmann
Título: Information Age Economy; Leveraging Mobile Media - Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Editora: Physica; Physica
270 Páginas
Ano de publicação: 2005-02-24
Heidelberg; DE
Impresso / Feito em
Peso: 0,900 kg
Língua: Inglês
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
POD
XII, 270 p. 17 illus.

BC; Marketing; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Handel, Kommunikation, Verkehr; Cross-Media; Innovation Management; Innovation Policy; Media Economics; Media Management; Mobile Communications; communication; Economics, general; Theory of Computation; Media Management; R & D/Technology Policy; Social Sciences, general; Marketing; Economics; Theory of Computation; Media Planning; Economic Development, Innovation and Growth; Society; Wirtschaftswissenschaft; Theoretische Informatik; Gesellschaft und Sozialwissenschaften; Soziologie; EA

Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.

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