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Soteriades, Marios:

TOURISM DESTINATION MARKETING - Improving Efficiency and Effectiveness - Livro de bolso

2011, ISBN: 9783844399639

[ED: Taschenbuch / Paperback], [PU: Dictus Publishing], The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism dest… mais…

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MARIOS SOTERIADES:

TOURISM DESTINATION MARKETING - Livro de bolso

ISBN: 9783844399639

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Marios Soteriades:
TOURISM DESTINATION MARKETING - nuovo livro

ISBN: 9783844399639

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism d… mais…

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Soteriades:
TOURISM DESTINATION MARKETIN - Livro de bolso

2011, ISBN: 9783844399639

Erscheinungsdatum: 05/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: TOURISM DESTINATION MARKETING, Titelzusatz: Improving Efficiency and Effectiveness, Autor: SOTERI… mais…

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TOURISM DESTINATION MARKETING Improving Efficiency and Effectiveness - Soteriades, Marios
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Soteriades, Marios:
TOURISM DESTINATION MARKETING Improving Efficiency and Effectiveness - nuovo livro

2011, ISBN: 3844399631

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

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Pormenores referentes ao livro
TOURISM DESTINATION MARKETING

The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section addresses and highlights the main issues and aspects of clustering; i.e. clusters' applications within tourism industry, their activities, as well as their contribution and benefits resulting at destination level, illustrated by a case study. The forth section consists of a comprehensive approach to electronic marketing, an issue of special interest in destination marketing. It explores the contribution of ICT and the use of viral marketing and social networks. A very recent study is presented, illustrating the advantages as well as the limits of the Internet in promoting tourism services. The study completes with conclusions, marketing implications and recommendations contributing to improve effectiveness and efficiency in destination marketing.

Dados detalhados do livro - TOURISM DESTINATION MARKETING


EAN (ISBN-13): 9783844399639
ISBN (ISBN-10): 3844399631
Livro de capa dura
Livro de bolso
Ano de publicação: 20110519
Editor/Editora: LAP Lambert Acad. Publ.
96 Páginas
Peso: 0,165 kg
Língua: Englisch

Livro na base de dados desde 2012-08-26T07:47:06-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2021-12-24T07:05:05-03:00 (Sao Paulo)
Número ISBN/EAN: 9783844399639

Número ISBN - Ortografia alternativa:
3-8443-9963-1, 978-3-8443-9963-9
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: soteriades
Título do livro: destination, marketing


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