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Marketing and distribution strategy for FMCG : Growing indian rural market - Girish Jadhav
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Girish Jadhav:

Marketing and distribution strategy for FMCG : Growing indian rural market - Livro de bolso

2012, ISBN: 3848482835

[EAN: 9783848482832], Neubuch, [PU: LAP Lambert Academic Publishing], nach der Bestellung gedruckt Neuware - The Indian FMCG sector is the fourth largest sector in the economy with a tota… mais…

NEW BOOK. Custos de envio: EUR 33.76 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Marketing and distribution strategy for FMCG - Girish Jadhav
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Girish Jadhav:

Marketing and distribution strategy for FMCG - Livro de bolso

2015, ISBN: 9783848482832

Paperback, [PU: LAP Lambert Academic Publishing], The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a stron… mais…

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Marketing and distribution strategy for FMCG - Jadhav, Girish
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Jadhav, Girish:
Marketing and distribution strategy for FMCG - encadernada, livro de bolso

2012

ISBN: 9783848482832

[ED: Kartoniert / Broschiert], [PU: LAP Lambert Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The Indian FMCG sect… mais…

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Marketing and distribution strategy for FMCG: Growing indian rural market - Jadhav, Girish
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Jadhav, Girish:
Marketing and distribution strategy for FMCG: Growing indian rural market - Livro de bolso

2012, ISBN: 9783848482832

LAP LAMBERT Academic Publishing, Taschenbuch, 88 Seiten, Publiziert: 2012-04-19T00:00:01Z, Produktgruppe: Buch, 0.31 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kat… mais…

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Girish Jadhav:
Marketing and Distribution Strategy for Fmcg Growing Indian Rural Market - Livro de bolso

2004, ISBN: 9783848482832

Softcover, New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK., [PU: LAP Lambert Academic Publ… mais…

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Marketing and distribution strategy for FMCG: Growing indian rural market
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9783848482832


The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a well-established distribution network, intense competition between the organized and unorganized segments and low operational cost. Availability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage. The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$ 33.4 billion in 2015. Penetration level as well as per capita consumption in most product categories like jams, toothpaste, skin care, hair wash etc in India is low indicating the untapped market Potential. Burgeoning Indian population, particularly the middle class and the rural segments, presents an opportunity to makers of branded products to convert consumers to branded products. Growth is also likely to come from consumer 'upgrading' in the matured product categories. Distribution of the products up to the potential buyer is vital task for any company. For FMCG sector, where product varieties are wide, the distribution channel plays central role for survive of business.

Dados detalhados do livro - Marketing and distribution strategy for FMCG: Growing indian rural market


EAN (ISBN-13): 9783848482832
ISBN (ISBN-10): 3848482835
Livro de capa dura
Livro de bolso
Ano de publicação: 2015
Editor/Editora: LAP LAMBERT Academic Publishing

Livro na base de dados desde 2007-10-23T14:10:23-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2021-12-28T12:43:30-03:00 (Sao Paulo)
Número ISBN/EAN: 9783848482832

Número ISBN - Ortografia alternativa:
3-8484-8283-5, 978-3-8484-8283-2
Ortografia alternativa e termos de pesquisa relacionados:
Título do livro: marketing distribution, strategy for, indian

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