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Wilson, Alan and Zeithaml, Valarie A. and Bitner, Mary Jo and Gremler, Dwayne D.:

Services Marketing: Integrating Customer Focus across the Firm - Livro de bolso

2008, ISBN: 0077107950

[EAN: 9780077107956], [PU: McGraw-Hill Higher Education], Simply Brit ? welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating re… mais…

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Wilson, A.:

Services Marketing: Integrating Customer Focus Across the Firm - Livro de bolso

2008, ISBN: 9780077107956

Business|Business, This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note… mais…

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Services Marketing - Wilson, Alan, Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne
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Wilson, Alan, Zeithaml, Valarie, Bitner, Mary Jo, Gremler, Dwayne:
Services Marketing - Livro de bolso

2008

ISBN: 9780077107956

McGraw-Hill Education / Europe, Middle East & Africa, Paperback, Auflage: First Edition, 576 Seiten, Publiziert: 2008-02-16T00:00:01Z, Produktgruppe: Book, 1.23 kg, Verkaufsrang: 2338891,… mais…

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Wilson, A., et al.:
Services Marketing: Integrating Customer Focus Across the Firm - Livro de bolso

2008, ISBN: 0077107950

[EAN: 9780077107956], Used, [PU: McGraw-Hill], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, … mais…

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Gremler, Dwayne:
Services Marketing - Livro de bolso

ISBN: 9780077107956

Paperback. Like New., 5

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Services Marketing
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Número ISBN:

0077107950


European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels.

Dados detalhados do livro - Services Marketing


EAN (ISBN-13): 9780077107956
ISBN (ISBN-10): 0077107950
Livro de capa dura
Livro de bolso
Ano de publicação: 2008
Editor/Editora: McGraw-Hill Education / Europe, Middle East & Africa
623 Páginas
Peso: 1,242 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-10-15T18:26:39-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-09-17T19:55:16-03:00 (Sao Paulo)
Número ISBN/EAN: 0077107950

Número ISBN - Ortografia alternativa:
0-07-710795-0, 978-0-07-710795-6
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: peter wilson, dwayne gremler mary bitner valarie zeithaml, focus, alan may
Título do livro: service, services marketing integrating customer focus across the firm

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