"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… mais…
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
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Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… mais…
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
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(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… mais…
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
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used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio Details...
(*) Livro esgotado significa que o livro não está disponível em qualquer uma das plataformas associadas buscamos.
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… mais…
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technol… mais…
"Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers. Marketing Management Winer, Russell S. / Dhar, Ravi, Prentice Hall<
- Custos de envio:zzgl. Versandkosten., mais custos de envio
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic envir… mais…
Hardback, [PU: Pearson Education (US)], Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor., Management & Management Techniques, Sales & Marketing Management, Sales & Marketing<
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, h… mais…
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives."Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor. Media > Book, [PU: Prentice Hall]<
used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return a… mais…
Paperback. New. Brand New Softcover International Edition, Have same content as US Edition. ISBN is different. Never Used, in English Language. Printed in Black and White. 100% return and refund.<
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Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
"
Marketing Management" reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.
Dados detalhados do livro - Marketing Management
EAN (ISBN-13): 9780136074892 ISBN (ISBN-10): 0136074898 Livro de capa dura Livro de bolso Ano de publicação: 2010 Editor/Editora: Pearson 528 Páginas Língua: eng/Englisch
Livro na base de dados desde 2011-10-04T03:59:18-03:00 (Sao Paulo) Página de detalhes modificada pela última vez em 2023-07-16T10:01:47-03:00 (Sao Paulo) Número ISBN/EAN: 0136074898
Número ISBN - Ortografia alternativa: 0-13-607489-8, 978-0-13-607489-2 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: russ, ruß, russell, winer, wine Título do livro: management marketing
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