2010, ISBN: 0230219764
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Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - encadernada, livro de bolso
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2010, ISBN: 9780230219762
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … mais…
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2010, ISBN: 0230219764
[EAN: 9780230219762], New book, [PU: Palgrave Macmillan], Books
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2010, ISBN: 0230219764
[EAN: 9780230219762], Neubuch, [SC: 0.0], [PU: SPRINGER NATURE], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING RESEARCH; MATHEMATICS, Druck auf Anfrage Neuware - Printed after ord… mais…
Goffin, K.:
Identifying Hidden Needs: Creating Breakthrough Products | K. Goffin (u. a.) | Buch | XXIV | Englisch | 2010 | SPRINGER NATURE | EAN 9780230219762 - encadernada, livro de bolso2010, ISBN: 9780230219762
[ED: Gebunden], [PU: SPRINGER NATURE], Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failur… mais…
2010
ISBN: 9780230219762
Palgrave Macmillan, Gebundene Ausgabe, Auflage: 2010, 285 Seiten, Publiziert: 2010-10-06T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Recht, Kategorien, Bücher, Industrie, Branchen & Berufe, … mais…
no/na AbeBooks.com
2010, ISBN: 0230219764
[EAN: 9780230219762], New book, [PU: Palgrave Macmillan], Books
ISBN: 9780230219762
Hardback. Very Good., 3
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Dados detalhados do livro - Identifying Hidden Needs: Creating Breakthrough Products
EAN (ISBN-13): 9780230219762
ISBN (ISBN-10): 0230219764
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: Palgrave Macmillan
261 Páginas
Peso: 0,576 kg
Língua: eng/Englisch
Livro na base de dados desde 2007-02-24T02:45:42-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-10-07T13:26:17-03:00 (Sao Paulo)
Número ISBN/EAN: 0230219764
Número ISBN - Ortografia alternativa:
0-230-21976-4, 978-0-230-21976-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: lemke, goffin keith, goff, goffi
Título do livro: breakthrough, creating the other, hidden value
Dados da editora
Autor: K. Goffin; F. Lemke; U. Koners
Título: Identifying Hidden Needs - Creating Breakthrough Products
Editora: Palgrave Macmillan; Palgrave Macmillan UK
261 Páginas
Ano de publicação: 2010-10-06
London; GB
Língua: Inglês
64,19 € (DE)
65,99 € (AT)
71,00 CHF (CH)
Available
XXIV, 261 p.
BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; calculus; conjoint analysis; innovation; market research; methods; Business Strategy and Leadership; Business Mathematics; Marketing; Industries; Operations Research and Decision Theory; Innovation and Technology Management; Wirtschaftsmathematik und -informatik, IT-Management; Marketing und Vertrieb; Industrien und Branchenstudien; Unternehmensforschung; Management: Entscheidungstheorie; Management: Innovation; EA; EA; BC
PART I: WHY HIDDEN NEEDS APPROACHES ARE REQUIRED Introduction PART II: TRADITIONAL MARKET RESEARCH METHODS Surveys Focus Groups PART III: INNOVATIVE MARKET RESEARCH METHODS Ethnographic Market Research Ethnographic Market Research - Example Project Repertory Grid Projection, Lead Users and Other Methods Conjoint Analysis PART IV: DESIGNING BREAKTHROUGH PRODUCTS AND SERVICES Designing Breakthrough Products and Services Creating a Culture of Innovation AppendicesOutros livros adicionais, que poderiam ser muito similares com este livro:
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