2010, ISBN: 9780241107096

Edição encadernada

Berg Publishers, 1997. Paperback. Fine/n/a. New. Fine in publisher's decorated wrappers. Available in our UK premises for prompt dispatch worldwide., Berg Publishers, 1997, Kogan P… mais…

Berg Publishers, 1997. Paperback. Fine/n/a. New. Fine in publisher's decorated wrappers. Available in our UK premises for prompt dispatch worldwide., Berg Publishers, 1997, Kogan Page Limited/Viva Books, 2010. First edition. Softcover. New. The world of communication is changing beyond recognition. New social networks are revolutionizing how we communicate, challenging our traditional models of dialogue. Those seeking to communicate must drastically alter their approaches if they are to succeed in this new age. Public Relations and the Social Web explores the way in which communication is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows how digital public relation campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for anyone who needs to understand how to reach out and embrace the web 2.0 community. Contents: Something has happened to communications • The impact of a changing society • How communications has changed • The key milestones • The implications for communicators • Fragmentation of the media • Relinquishing control • The lunatics have taken over the asylum • New routes to influence • Conversations with the audience • The new channels • Blogs • Wikis • RSS • Podcasting • Social bookmarking • Social networking • Digital PR and search engine optimization • How search engine optimization evolved • PR and natural search • Social search • The power of the new media • The Scrabulous story • The new ethics • The old ethics • The new ethics and enlightened self-interest • The wider impact • The blurring of channels • Integration through disintegration • It’s the content not the channel • The battle for influence at the digital frontier • The third wave of online influence • Why the time has come for PR 2.0 • Issues management in the new Wild West • Horses and courses • Evaluating the need for digital PR • Politics • Entertainment • Industry and commerce • Digital PR architecture • The same... but different • Semantics • Tools of the trade • The Social Media Release • Social Media Newsroom • Creative digital assets • Evaluation and measurement • Search ranking as evaluation • Online tools • Outsourcing • Things to consider • Dodging bear traps • Fact and fiction • We are in public • Brandjacking • Parody • Economies with the truth • Failing expectations • Tone of voice • The major players • Video sharing • Social networks • Photo sharing • Blogging platforms • Content sharing • Other communities • The next big thing • The rise (and fall and rise again?) of Facebook • Twitter – the early bird? • Born again Friendster • Huddle time • More mashups • Scour • Index Printed Pages: 192., Kogan Page Limited/Viva Books, 2010, Kogan Page Limited/Viva Books, 2010. First edition. Softcover. New. The world of communication is changing beyond recognition. New social networks are revolutionizing how we communicate, challenging our traditional models of dialogue. Those seeking to communicate must drastically alter their approaches if they are to succeed in this new age. Public Relations and the Social Web explores the way in which communication is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows how digital public relation campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for anyone who needs to understand how to reach out and embrace the web 2.0 community. Contents: Something has happened to communications • The impact of a changing society • How communications has changed • The key milestones • The implications for communicators • Fragmentation of the media • Relinquishing control • The lunatics have taken over the asylum • New routes to influence • Conversations with the audience • The new channels • Blogs • Wikis • RSS • Podcasting • Social bookmarking • Social networking • Digital PR and search engine optimization • How search engine optimization evolved • PR and natural search • Social search • The power of the new media • The Scrabulous story • The new ethics • The old ethics • The new ethics and enlightened self-interest • The wider impact • The blurring of channels • Integration through disintegration • It’s the content not the channel • The battle for influence at the digital frontier • The third wave of online influence • Why the time has come for PR 2.0 • Issues management in the new Wild West • Horses and courses • Evaluating the need for digital PR • Politics • Entertainment • Industry and commerce • Digital PR architecture • The same... but different • Semantics • Tools of the trade • The Social Media Release • Social Media Newsroom • Creative digital assets • Evaluation and measurement • Search ranking as evaluation • Online tools • Outsourcing • Things to consider • Dodging bear traps • Fact and fiction • We are in public • Brandjacking • Parody • Economies with the truth • Failing expectations • Tone of voice • The major players • Video sharing • Social networks • Photo sharing • Blogging platforms • Content sharing • Other communities • The next big thing • The rise (and fall and rise again?) of Facebook • Twitter – the early bird? • Born again Friendster • Huddle time • More mashups • Scour • Index Printed Pages: 192., Kogan Page Limited/Viva Books, 2010, London: RSPB, 1982. Hardcover. Used: Very Good/Very Good. As Senior Investigations Officer of the Royal Society for the Protection of Birds, Peter Robinson investigates theft, assault, illegal trappings, smugglings, and much more. 159 pp. Very good hardcover in dust jacket., RSPB, 1982<

1982, ISBN: 0241107091

Edição encadernada

[EAN: 9780241107096], [SC: 3.47], [PU: Elm tree], ANIMALS BIRDS BRITAIN CONSERVATION FOR GAME GREAT OBSERVATIONS OF PERSONAL PETER PROTECTION RARE ROBINSON ROYAL SOCIETY THE WARDENS, Jack… mais…

[EAN: 9780241107096], [SC: 3.47], [PU: Elm tree], ANIMALS BIRDS BRITAIN CONSERVATION FOR GAME GREAT OBSERVATIONS OF PERSONAL PETER PROTECTION RARE ROBINSON ROYAL SOCIETY THE WARDENS, Jacket, CYBER BLACK JANUARY SALE! PRICE DISPLAYED INCLUDES 25% OFF! | Dust Wrapper over Red boards with Gilt titling to the Spine. 8¾" x 5¾". 159pp. Index. | First Edition (First Printing).Introduction by H.R.H. The Prince of Wales. Illustrated with black and white photographs. For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the bucolic paradise of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper and I get to work harder for less money! Condition :: Very Good - in Very Good Dust Wrapper.<

1982, ISBN: 9780241107096

Elm tree, 1982 . Hardback in Dust Wrapper.. Very Good - in Very Good Dust Wrapper. | Dust Wrapper over Red boards with Gilt titling to the Spine. 8¾" x 5¾". 159p… mais…

Elm tree, 1982 . Hardback in Dust Wrapper.. Very Good - in Very Good Dust Wrapper. | Dust Wrapper over Red boards with Gilt titling to the Spine. 8¾" x 5¾". 159pp. Index. | First Edition (First Printing).Introduction by H.R.H. The Prince of Wales. Illustrated with black and white photographs. For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Very Good - in Very Good Dust Wrapper., Elm tree, 1982<

1982, ISBN: 0241107091

[EAN: 9780241107096], Gebraucht, guter Zustand, [PU: Elm Tree Books], GENERAL AAS ENGLISH HARDCOVER REGULAR SIZE, All orders are dispatched the following working day from our UK warehouse… mais…

[EAN: 9780241107096], Gebraucht, guter Zustand, [PU: Elm Tree Books], GENERAL AAS ENGLISH HARDCOVER REGULAR SIZE, All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied.<

1, ISBN: 9780241107096

Hardcover, Ships from the UK within 24 hours. Your purchase supports authors through the Book Author Resale Right. Unknown Binding. Number of pages: 159. Ex. Library copy-usual stamps and… mais…

Hardcover, Ships from the UK within 24 hours. Your purchase supports authors through the Book Author Resale Right. Unknown Binding. Number of pages: 159. Ex. Library copy-usual stamps and marks. Condition: Very Good. May show some slight signs of wear., [PU: ELM TREE BOOKS]<