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The Business Marketing Course 2e: Managing in Complex Networks - Ford, David
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Ford, David:

The Business Marketing Course 2e: Managing in Complex Networks - Livro de bolso

2011, ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2781560, Recht, Kategorien, Bücher, I… mais…

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The Business Marketing Course 2e: Managing in Complex Networks - Ford, David
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Ford, David:

The Business Marketing Course 2e: Managing in Complex Networks - Livro de bolso

2011, ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2781560, Recht, Kategorien, Bücher, I… mais…

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The Business Marketing Course 2e: Managing in Complex Networks - Ford, David
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Ford, David:
The Business Marketing Course 2e: Managing in Complex Networks - Livro de bolso

2011

ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2781560, Recht, Kategorien, Bücher, I… mais…

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The Business Marketing Course 2e: Managing in Complex Networks - Ford, David
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Ford, David:
The Business Marketing Course 2e: Managing in Complex Networks - Livro de bolso

2011, ISBN: 9780470034507

Wiley, Taschenbuch, Auflage: 2. 288 Seiten, Publiziert: 2011-06-01T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: YES2190481, 1.13 kg, Verkaufsrang: 2678929, Recht, Kategorien, Bücher, I… mais…

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The Business Marketing Course - David Ford Lars-Erik Gadde Håkan Håkansson Ivan Snehota
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David Ford Lars-Erik Gadde Håkan Håkansson Ivan Snehota:
The Business Marketing Course - Livro de bolso

2006, ISBN: 9780470034507

[ED: Kartoniert / Broschiert], [PU: John Wiley & Sons], Professor David Ford is founder member of the IMP (International Marketing and Purchasing) Group, a body of researchers from eight … mais…

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The Business Marketing Course 2e: Managing in Complex Networks
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0470034505


The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing.

Dados detalhados do livro - The Business Marketing Course 2e: Managing in Complex Networks


EAN (ISBN-13): 9780470034507
ISBN (ISBN-10): 0470034505
Livro de capa dura
Livro de bolso
Ano de publicação: 2006
Editor/Editora: Wiley
271 Páginas
Peso: 0,531 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-04-14T02:23:16-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-12-02T09:42:27-03:00 (Sao Paulo)
Número ISBN/EAN: 0470034505

Número ISBN - Ortografia alternativa:
0-470-03450-5, 978-0-470-03450-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: hakansson hakan, david brown, erik kan, ford, sneh, håkansson, lancaster, john wilkinson, steve brown
Título do livro: business marketing course managing complex networks, business marketing management, ford

Dados da editora

Autor: David Ford; Lars-Erik Gadde; Håkan Håkansson; Ivan Snehota
Título: The Business Marketing Course - Managing in Complex Networks
Editora: John Wiley & Sons
288 Páginas
Ano de publicação: 2006-09-01
Peso: 0,560 kg
Língua: Inglês
57,90 € (DE)
No longer receiving updates
195mm x 236mm x 17mm

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Management: Marketing und Vertrieb; Business & Management; Marketing; Marketing / Management; Marketing Management; Wirtschaft u. Management; Marketing / Management

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. * The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. * It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. * The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors' own experience of teaching business marketing.
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