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Fernandez, Juan Antonio; Underwood, Laurie:
China Entrepreneur: Voices of Experience from 40 International Business Pioneers - Livro de bolso

2009

ISBN: 9780470823217

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Fernandez, Juan Antonio:
China Entrepreneur: Voices of Experience from 40 International Business Pioneers - Livro de bolso

2009, ISBN: 0470823216

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Fernandez, Juan Antonio:
China Entrepreneur: Voices of Experience from 40 International Business Pioneers - Livro de bolso

2009, ISBN: 0470823216

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China Entrepreneur: Voices of Experience from 40 International Business Pioneers
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0470823216


Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China. These entrepreneurs share their first-hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start-up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start-ups in operating in China. Thus the book will balance extensive, on-the-ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.

Dados detalhados do livro - China Entrepreneur: Voices of Experience from 40 International Business Pioneers


EAN (ISBN-13): 9780470823217
ISBN (ISBN-10): 0470823216
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: John Wiley & Sons
364 Páginas
Peso: 0,546 kg
Língua: eng/Englisch

Livro na base de dados desde 2008-11-30T13:57:22-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-07-31T19:28:52-03:00 (Sao Paulo)
Número ISBN/EAN: 0470823216

Número ISBN - Ortografia alternativa:
0-470-82321-6, 978-0-470-82321-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: fernandez, underwood, laurie, anton, juan antonio fernández
Título do livro: china business, entrepreneurs, new pioneers, voices, international business, underwood, entrepreneur, antonio

Dados da editora

Autor: Juan Antonio Fernandez; Laurie Underwood
Título: China Entrepreneur - Voices of Experience from 40 Business Pioneers
Editora: John Wiley & Sons
364 Páginas
Ano de publicação: 2009-02-24
Peso: 1,000 kg
Língua: Inglês
25,90 € (DE)
Not available (reason unspecified)

BC; PB; Hardcover, Softcover / Wirtschaft/Management; Betriebswirtschaft und Management; Führung

Acknowledgments. Foreword. Introduction. Chapter 1: Getting Started: Understanding the Business Environment and Dealing with the Chinese Government. Chapter 2: Setting Up Shop (I): Obtaining a Business License and Choosing the Right Legal Form. Chapter 3: Setting Up Shop (II): Finding the Money and Choosing the Right Chinese Business Partner(s). Chapter 4: Targeting the Right Customers.and Getting Paid. Chapter 5: Human Resource Challenges. Chapter 6: Ethics and Corruption. Chapter 7: Business Negotiations. Chapter 8: Living in China: A Survival Kit. Chapter 9: Are You Ready for China? Necessary Traits and Expertise. Epilogue. Appendix: China and Its Trade Partners. Index.

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