ISBN: 9780691139623

The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaig… mais…

The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that it''s the economy, Stupid, why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones.Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes.The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck''s theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. Lynn Vavreck, Books, Social and Cultural Studies, The Message Matters: The Economy and Presidential Campaigns Books>Social and Cultural Studies "Professor Vavreck shows, for the first time, how the economy plays for or against political candidates in the context of their campaigns. The work is a monumental theoretical and empirical achievement that promises to become a political science classic."--Michael S. Lewis-Beck, author of "Economics and Elections" "A pathbreaking contribution to the study of American politics, "The Message Matters" provides new insights into how campaigns affect the magnitude of the economic vote. It will be required reading for anyone doing serious work in the field of campaigns."--Raymond Duch, Nuffield College, University of Oxford<

2009, ISBN: 0691139628, Lieferbar binnen 4-6 Wochen Custos de envio:Versandkostenfrei innerhalb der BRD

Internationaler Buchtitel. In englischer Sprache. Verlag: PRINCETON UNIV PR, 232 Seiten, L=236mm, B=157mm, H=18mm, Gew.=454gr, [GR: 17830 - HC/Volkswirtschaft], [SW: - Politics / Current… mais…

Internationaler Buchtitel. In englischer Sprache. Verlag: PRINCETON UNIV PR, 232 Seiten, L=236mm, B=157mm, H=18mm, Gew.=454gr, [GR: 17830 - HC/Volkswirtschaft], [SW: - Politics / Current Events], Gebunden, Klappentext: "Professor Vavreck shows, for the first time, how the economy plays for or against political candidates in the context of their campaigns. The work is a monumental theoretical and empirical achievement that promises to become a political science classic."--Michael S. Lewis-Beck, author of "Economics and Elections" "A pathbreaking contribution to the study of American politics, "The Message Matters" provides new insights into how campaigns affect the magnitude of the economic vote. It will be required reading for anyone doing serious work in the field of campaigns."--Raymond Duch, Nuffield College, University of Oxford "Professor Vavreck shows, for the first time, how the economy plays for or against political candidates in the context of their campaigns. The work is a monumental theoretical and empirical achievement that promises to become a political science classic."--Michael S. Lewis-Beck, author of "Economics and Elections" "A pathbreaking contribution to the study of American politics, "The Message Matters" provides new insights into how campaigns affect the magnitude of the economic vote. It will be required reading for anyone doing serious work in the field of campaigns."--Raymond Duch, Nuffield College, University of Oxford<

ISBN: 9780691139623

The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaig… mais…

The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. Business Business eBook, Princeton University Press<