Frederick Newell:Why CRM Dosen’t Work: How to Win by Letting Customers Manage the Relationship
- Livro de bolso 2008, ISBN: 9780749442415
Edição encadernada
London: Longmans. Very Good/Very Good. 1967. First Edition. Hard Cover. 8vo Dust Jacket Slightly rubbed, unclipped. Green cloth with bright gilt titling. Previous owner's inscriptio… mais…
London: Longmans. Very Good/Very Good. 1967. First Edition. Hard Cover. 8vo Dust Jacket Slightly rubbed, unclipped. Green cloth with bright gilt titling. Previous owner's inscription on ffep. Light foxing to page tips. 238 pages text clean, binding tight. This highly readable book is the first to trace the evolution of farming in Western Europe from prehistoric times to the scientific and economic complexities of the present day; it is also the first to relate the island agriculture of Britain to Continental developments. Set against the background of the rural scene and country people, their customs and pursuits, it shows the effects in every age of soil, climate and events on man's efforts through history to sustain life from the land. The Roman method of rural organisation forms a prelude to an account of the'Manorial System' with open field farming in the hands of great ecclesiastics and laymen. After the recession of the fourteenth and fifteenth centuries came a general renaissance in agriculture: farming for the production of food stimulated by an increase in the circulation of money, and the establishment of a rural squirearchy; the widespread reclamation of land; rural rebuilding; and the beginnings of a popular agricultural and rural literature. In the hundred years between the mid-eighteenth and mid-nineteenth centuries, soaring populations, industry and prices resulted in an agricultural revolution in Europe. Now came new crops, new stock and the early days of farm mechanisation. Finally, the story is brought up to date, covering the period from the 1870's, when New World food imports began to flood Europe, through two World Wars, to the Common Market. Mr Trow-Smith is not only an expert in his subject, well known as the author of several books including English Husbandry and the standard History ofBritish Husbandry, but he is also a farmer himself with the advantage of being able to relate past practices to modern techniques. His writing and asides, lively, informed and amusing, make this book a fascinating and enjoyable contribution to an important aspect of European history. ., Longmans, 1967, 3, Columbia University Press, 1992. Book. Very Good. Hardcover. First Edition. Moderate shelf wear to dust jacket.. Previous store stamp on bottom edge of closed pgs. A nice, sturdy, unmarked copy. The world's arid and semiarid lands are plagued with serious environmental problems and are deteriorating in their ability to sustain conventional crops. These problems have been long recognized by Drs. C. Wiley Hinman and Jack W. Hinman, experts on the subjects of arid lands and arid-land plant species. In their book the authors discuss the plight of these lands and, more importantly, practical solutions to reverse the present trend. Before, and certainly since, the recent African famines, much publicity in the popular media and at worldwide scientific conferences has been devoted to land degradation and the resultant problem of properly feeding people in the arid lands of the world. The Plight and Promise of Arid Land Agriculture describes the various causes of the problems and the current status of these areas. What's more, the book offers sorely needed guidance and innovative solutions for improved land and water usage and the use of alternative new crops for food, chemicals, and energy production. From a global perspective, the practical scientific and political recommendations suggest unique and attainable solutions not only to avert future tragedies, but to provide the economic boost of industrial raw materials production for many oppressed third world nations trying to enter the modern world. Anyone interested in understanding and altering the future course of the environment and the economy in arid regions of our planet will learn from and find fascinating this unique, concise, jargon-free book.., Columbia University Press, 1992, 3, London: BBC Books, 2003. Neat previous owner's sticker inside front board. No other marks or inscriptions. A very clean tight copy with bright unmarked black cloth boards, very faint creasing to four page corners, minor bumping to upper front corner and bottom of spine. Dust jacket not price clipped or marked or torn with slight creasing to spine ends and upper front corner. 224pp. Between 1750 and 1840, technology progressed rapidly causing an exodus of people from the land to the towns. This book tells the story of that time, of the development of industry, medicine, transport and the beginnings of the modern consumer society. . First Edition. Hard Cover. Very Good/Very Good (+). 10 x 7.75 inches., BBC Books, 2003, 3, Canada.: Crabtree Publishing.. Rev ed. 2008.. Children's non-fiction, paperback. The Lands, Peoples and Cultures Series. This title is suitable for children of ages 7 to 14 years. It deals discusses: the growth of the Chinese film industry, Chinese cuisine; immigration (the Chinese who live abroad); how the growth of the economy has created a new wealthy class within the communist state; and, capitalism without democracy. ., Crabtree Publishing., 2008., 0, London England: Regency Press, 1988. Hardback. First Edition. Dick Whittington. Fact and Fable. Tiny nip to top edge of back D/J. Foreword by The Right Honourable The Lord Mayor Sir Greville Spratt. Dick Whittingon achieved a unique double in that he not only won fame by his own efforts but also had fame thrust upon him. In acquiring fame, and fortune, he epitomised the best in the City of London in the fourteenth and fifteenth centuries. God, King, City govenrment and the welfare of the people of London, rich and poor alike, were all diven his due regard. The belief that cates, when loved and cared for, would bring wealth to their owners was the basis of stories in many lands and religions long before Dick Whittingon's time. So the people of England could have made no better choice than to have him as the hero of their version of the fable. The author has tried to make this remarkable man come alive to the reader. For those, who are presently enjoying the fruits of Dick Whitting's industry five hundred and sixty-five years after his death, such visionary thoughts will come a little easier. Illustrated. 95 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions, Reference books ,and all types of Academic Literature.). First Edition. Cloth. Very Good/Very Good. 12mo - over 6¾" - 7¾" Tall Duodecimo. Hadrback., Regency Press, 1988, 3, Serials Publications, 2006. Hardcover. New. This innovative book brings the method of urban land market in a fast growing Indian city. It examines how the research design and methodology can shape the analysis of the problems and lead researchers to certain framework, conclusion and policy prescriptions for fixing the guideline values for government. This book speculates a broad range of background studies on urban land polices in India. Land and housing policies are of fundamental importance to sustainable economic growth and the well-being of the rapidly growing Indian population. Urban land, a scarce economic resource, quickly appreciate in value. Increasing pressure of population owing to industrialization, migration, and housing, lead to intense competition for this scarce resource. This consequently results in an abnormal rise in land prices. The send generation problems like urban poverty, non-behavioural, and socio-economic forces affect the land use patern and force a value to urban land. In view of public interest, the author indicates that need for policy intervention for regulating land supply and controlling its prices. This book motivates the factors such as the type, location, amount and rate of urban growth can be assembled, monitored and analyzed to gain a better understanding of urban growth processes and growth management policy for equitable access to various income groups. Also the author offers a considerable insight into the state of the art and practice of land market monitoring–an important and emerging subfield of urban growth management. This book will be useful for people all classes. The author finally shows a way for a rural poor migrant to get a piece land in fast growing Indian cities. Printed Pages: 140., Serials Publications, 2006, 6, Kogan Page Limited/Viva Books, 2008. First edition. Softcover. New. CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want? In Why CRM Doesn’t Work, leading international marketing consultant Frederick Newell explains why it’s time to change the game to CMR (Customer Management of Relationships). CMR allows you to empower customers so they’ll tell you what kind of information they want, what level of service they want to receive, and how they want you to communicate with them – where, when, and how often. It is a bold solution for business people at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn’t working, what needs to change, and how to put the CMR philosophy to work at your company – without additional expense. You’ll read case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands’ End, Sports Authority, Radio Shack, and Staples. With this book, you can build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn’t Work is important reading for companies of every size that are trying to satisfy and sell to today’s consumer. Contents: What’s not working: Why doesn’t CRM work?; It’s not a question of the chicken or the egg; "One girl in a convertible"; Why do we have two ears and only one mouth?; • What needs to change: It’s no longer good enough to ask forgiveness rather than permission; Permission in action; Type, point, click, and send now; Who’s minding the store?; Personalization technology – Boon or bust?; But what about the loyalty card?; No card? No problem?; All Cows look alike • How to Change: Before you build a better mousetrap; Customer service – who cares?; Which customers and why; Crossing the chasm – what will you need to change?; There’s no free lunch; Don’t boil the ocean • A look ahead: There’s no there, there; Electronic empowerment; What do customers want from mobile messaging?; Will Wall Street care? • Conclusion • After word • Notes • Index Printed Pages: 268., Kogan Page Limited/Viva Books, 2008, 6<
