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Qualitative Marketing Research by Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry - Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry
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Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry:

Qualitative Marketing Research by Chad, Carson, David J., Gilmore, Audrey, Gronhaug, Kjell Perry - livro usado

ISBN: 9780761963660

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book r… mais…

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Qualitative Marketing Research - Carson, David Gilmore, Audrey Gronhaug, Kjell
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Carson, David Gilmore, Audrey Gronhaug, Kjell:

Qualitative Marketing Research - Livro de bolso

2001, ISBN: 9780761963660

[ED: Kartoniert / Broschiert], [PU: Sage Publications UK], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Qualitative Marketing Research … mais…

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Qualitative Marketing Research - David, Carson, Gilmore Audrey Perry Chad  u. a.
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David, Carson, Gilmore Audrey Perry Chad u. a.:
Qualitative Marketing Research - Livro de bolso

2001

ISBN: 9780761963660

[PU: SAGE Publications Ltd], 258 Seiten Taschenbuch, Größe: 15.9 x 1.5 x 23.5 cm Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Di… mais…

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Qualitative Marketing Research David J. Carson Author
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Qualitative Marketing Research David J. Carson Author - nuovo livro

ISBN: 9780761963660

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises… mais…

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Qualitative Marketing Research - Carson, David; Gilmore, Audrey; Gronhaug, Kjell
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Carson, David; Gilmore, Audrey; Gronhaug, Kjell:
Qualitative Marketing Research - nuovo livro

2001, ISBN: 0761963669

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:Sage Publications UK]

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Qualitative Marketing Research David J. Carson Author

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

Dados detalhados do livro - Qualitative Marketing Research David J. Carson Author


EAN (ISBN-13): 9780761963660
ISBN (ISBN-10): 0761963669
Livro de bolso
Ano de publicação: 2001
Editor/Editora: SAGE Publications Core >1 >T
256 Páginas
Peso: 0,390 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-04-13T06:41:06-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2023-10-30T06:35:17-03:00 (Sao Paulo)
Número ISBN/EAN: 0761963669

Número ISBN - Ortografia alternativa:
0-7619-6366-9, 978-0-7619-6366-0
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: david gilmore, carson david
Título do livro: qualitative marketing research, mär, david carson


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