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Stefan Bodenburg:

International Consumer Behaviour in E-Commerce : Online Auction Web Site Acceptance in New Zealand and Germany - Livro de bolso

2010, ISBN: 3828821898

[EAN: 9783828821897], Neubuch, [SC: 9.85], [PU: Tectum Verlag Jan 2010], E-BUSINESS; ELECTRONIC COMMERCE - E-COMMERCE; MARKETING; E-VENTURE; INTERNET / COMMERCE; MARKETING NET ECONOMY; E-… mais…

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Bodenburg, Stefan:

International Consumer Behaviour in E-Commerce Online Auction Web Site Acceptance in New Zealand and Germany Stefan Bodenburg Taschenbuch Englisch 2010 - Livro de bolso

2010, ISBN: 9783828821897

[ED: Taschenbuch], [PU: Tectum], Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sit… mais…

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Bodenburg, Stefan:
International Consumer Behaviour in E-Commerce Online Auction Web Site Acceptance in New Zealand and Germany Stefan Bodenburg Taschenbuch Englisch 2010 - Livro de bolso

2010

ISBN: 9783828821897

[ED: Taschenbuch], [PU: Tectum], Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sit… mais…

  - Custos de envio:Versandkostenfrei, Versand nach Deutschland. (EUR 0.00) preigu
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Bodenburg, Stefan:
International Consumer Behaviour in E-Commerce Online Auction Web Site Acceptance in New Zealand and Germany Stefan Bodenburg Taschenbuch Englisch 2010 - Livro de bolso

2010, ISBN: 9783828821897

[ED: Taschenbuch], [PU: Tectum], Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sit… mais…

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Stefan Bodenburg:
International Consumer Behaviour in E-Commerce - primeira edição

2010, ISBN: 9783828821897

Online Auction Web Site Acceptance in New Zealand and Germany, [ED: 1], 1., Aufl., Buch, Buch, [PU: Tectum Wissenschaftsverlag]

Custos de envio:Versand in 5-7 Tagen, , No shipping costs within Germany. (EUR 0.00)

1Como algumas plataformas não transmitem condições de envio e estas podem depender do país de entrega, do preço de compra, do peso e tamanho do item, de uma possível adesão à plataforma, de uma entrega direta pela plataforma ou através de um fornecedor terceirizado (Marketplace), etc., é possível que os custos de envio indicados pela terralivro não correspondam aos da plataforma ofertante.

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International Consumer Behaviour in E-Commerce

Within only a few years, business use of the Internet has grown from a cautious experiment to a major element of the world economy. Online auction Web sites have become one of the fastest growing areas of international e-commerce. Yet, relatively little is known about the online auction phenomena in different parts of the world. While a large number of consumers worldwide frequently participate in online auctions, research on this international consumer behaviour and on the question of "what drives them to participate" is limited. This book by Stefan Bodenburg aims to predict consumer acceptance of online auction Web sites in New Zealand and Germany by proposing a set of key drivers for engaging consumers in online auctions. The framework uses the constructs of the Technology Acceptance Model (TAM) as a basis, extended by selected exogenous factors. The results indicate that the core TAM holds its explanatory power well in New Zealand and fundamentally so in Germany. However, the findings for the extended TAM demonstrate differences between consumers of the two countries, particularly with regard to their trust and risk perceptions. This book and its revised extended models can provide multinational business development strategists, Web site marketers and academics with an improved understanding of strategies and practices to employ.

Dados detalhados do livro - International Consumer Behaviour in E-Commerce


EAN (ISBN-13): 9783828821897
ISBN (ISBN-10): 3828821898
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: Tectum Wissenschaftsverlag
250 Páginas
Peso: 0,394 kg
Língua: eng/Englisch

Livro na base de dados desde 2009-01-09T09:35:15-02:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2019-11-21T14:37:56-03:00 (Sao Paulo)
Número ISBN/EAN: 3828821898

Número ISBN - Ortografia alternativa:
3-8288-2189-8, 978-3-8288-2189-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: bodenburg
Título do livro: commerce, consumer behaviour, site, new zealand, bodenburg


Dados da editora

Autor: Stefan Bodenburg
Título: International Consumer Behaviour in E-Commerce - Online Auction Web Site Acceptance in New Zealand and Germany
Editora: Tectum Wissenschaftsverlag
250 Páginas
Ano de publicação: 2010-02-09
DE
Impresso / Feito em
Peso: 0,394 kg
Língua: Inglês
30,80 € (DE)

BC; broschiert; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; E-Commerce: geschäftliche Aspekte; Uncertainty Avoidance; Online Marketplaces; Trust; Cross-Cultural Consumer Behaviour; User Perceptions; Neuseeland; Ebay; Auktion; TradeMe; Technology Acceptance Model; Risk; Konsumentenverhalten; Electronic Commerce; TAM; Marketing Management; N3-Rabatt


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