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Church Marketing - The role of market orientation and brand image in church participation - Livro de bolso

2010, ISBN: 9783838349671

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], The use of churches as a research context has become increasingly common in studies of non-profit and services organi… mais…

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Riza Mulyanegara:

Church Marketing - Livro de bolso

ISBN: 9783838349671

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Riza Mulyanegara:
Church Marketing als Buch von Riza Mulyanegara - encadernada, livro de bolso

ISBN: 9783838349671

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Mulyanegara, Riza:
Church Marketing - Livro de bolso

2010, ISBN: 3838349679

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Mulyanegara, Riza:
Church Marketing - Livro de bolso

2010, ISBN: 3838349679

Edição encadernada

The role of market orientation and brand image in church participation - Buch, gebundene Ausgabe, 268 S., Beilagen: Paperback, Erschienen: 2010 LAP Lambert Acad. Publ.

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Church Marketing: The role of market orientation and brand image in church participation

The use of churches as a research context has become increasingly common in studies of non-profit and services organisations. Although the implementation of marketing techniques in the church context has been extensive, there has been little examination of the effectiveness of these methods in encouraging church participation. It is thus apparent that there is a need for more research in this area to examine the potential role of concepts such as 'market orientation' and 'brand image' in affecting church participation. The present study offers significant practical implications for non-profit managers in general and church leaders in particular. It provides an understanding of how market orientation and brand image can help churches to better serve its existing and prospective members.

Dados detalhados do livro - Church Marketing: The role of market orientation and brand image in church participation


EAN (ISBN-13): 9783838349671
ISBN (ISBN-10): 3838349679
Livro de capa dura
Livro de bolso
Ano de publicação: 2010
Editor/Editora: LAP Lambert Academic Publishing

Livro na base de dados desde 2008-06-03T21:24:41-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2018-01-03T07:39:53-02:00 (Sao Paulo)
Número ISBN/EAN: 3838349679

Número ISBN - Ortografia alternativa:
3-8383-4967-9, 978-3-8383-4967-1
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: riza
Título do livro: the church and the market, marketing, orientation


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