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Marketing Research: Methodological Foundations- 0030983665, Churchill, hardcover - Gilbert A. Churchill
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Gilbert A. Churchill:

Marketing Research: Methodological Foundations- 0030983665, Churchill, hardcover - encadernada, livro de bolso

ISBN: 9780030983665

ISBN: 0030983665. Author: Gilbert A. Churchill. Sku: 0030983665-3-26803107. Condition: Used: Good. Qty Available: 1. Your Online Bookstore presents ...Marketing Research: Methodological F… mais…

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Gilbert A. Churchill Jr.:

Marketing Research: Methodological Foundations - encadernada, livro de bolso

1994, ISBN: 0030983665

[EAN: 9780030983665], Gebraucht, sehr guter Zustand, [SC: 3.49], [PU: South-Western], Marketing Research: Methodological Foundations This book is in very good condition and will be shippe… mais…

NOT NEW BOOK. Custos de envio: EUR 3.49 AwesomeBooks, Wallingford, United Kingdom [51737811] [Rating: 5 (von 5)]
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Marketing Research - Churchill, Gilbert A.
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Churchill, Gilbert A.:
Marketing Research - encadernada, livro de bolso

1995

ISBN: 0030983665

[EAN: 9780030983665], Used, good, [PU: Houghton Mifflin], Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less, Books

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Churchill, Gilbert A:
Marketing Research: Methodological Foundations - encadernada, livro de bolso

ISBN: 9780030983665

Harcourt College Pub, 1995-06-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!, Harcourt College Pub, 1995-06-01, 6

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Gilbert A. Churchill:
Marketing Research: Methodological Foundations - encadernada, livro de bolso

1995, ISBN: 9780030983665

Harcourt College Pub, 1995-06-01. 6th. Hardcover. Used:Good., Harcourt College Pub, 1995-06-01, 0

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Marketing Research: Methodological Foundations
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9780030983665


This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchill's unique organisation allows students to develop an appreciation of the six steps of the research process. With a flexible, modular design and numerous examples and cases, this book provides an unequalled balance of theory and practice. Features: * The text organization follows the classic six stages in the research process, which defined the way the course was taught when Churchill's first edition was introduced in the 1970s. * A modular design enhances teaching flexibility by placing some of the more difficult material in appendices immediately after each chapter. * Supporting data bases reflect actual company experiences included in the text and provide students with first-hand experience in analyzing statistical problems. New to this edition: * Over 25 percent of the cases are new and another 30 percent have been revised. * Increased emphasis on the international aspects of the marketing research. * Careful attention has been paid to the current impact of technology and decision support systems in the field of marketing research. * A new video case, designed to be viewed in short, topical segments, illustrates key textual points and encourages interactive learning. * "Research Realities" detail applications of new information technology in the general field of marketing research as well as in specific situations. Of the 85 Research Realities, more than 25 percent are new. * Increased coverage of ethics includes a conceptual framework for viewing ethics choices in Appendix 2A, and more ethical scenarios that students need to address in subsequent chapters.

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EAN (ISBN-13): 9780030983665
ISBN (ISBN-10): 0030983665
Livro de capa dura
Livro de bolso
Ano de publicação: 1995
Editor/Editora: South-Western

Livro na base de dados desde 2007-06-20T07:11:03-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-28T06:23:09-03:00 (Sao Paulo)
Número ISBN/EAN: 9780030983665

Número ISBN - Ortografia alternativa:
0-03-098366-5, 978-0-03-098366-5
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: gilbert churchill
Título do livro: foundation marketing, marketing research methodological foundations

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