This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… mais…
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
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No. 9780080938691. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio Details...
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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… mais…
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
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No. 9780080938691. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio Details...
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Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… mais…
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
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Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]
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No. 15173216. Custos de envio:Zzgl. Versandkosten., mais custos de envio Details...
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This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… mais…
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
- No. 9780080938691. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and ca… mais…
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science<
No. 9780080938691. Custos de envio:Instock, Despatched same working day before 3pm, zzgl. Versandkosten., mais custos de envio
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzäh… mais…
Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) eBooks > Belletristik > Erzählungen, Elsevier Science<
- No. 15173216. Custos de envio:Zzgl. Versandkosten. (EUR 0.00)
Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]
- No. 15173216. Custos de envio:Zzgl. Versandkosten., mais custos de envio
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Dados detalhados do livro - Management and Marketing of Services
EAN (ISBN-13): 9780080938691 Ano de publicação: 1999 Editor/Editora: Elsevier Science
Livro na base de dados desde 2007-08-12T09:14:50-03:00 (Sao Paulo) Página de detalhes modificada pela última vez em 2020-02-22T20:15:26-03:00 (Sao Paulo) Número ISBN/EAN: 9780080938691
Número ISBN - Ortografia alternativa: 978-0-08-093869-1 Ortografia alternativa e termos de pesquisa relacionados: Autor do livro: cotta Título do livro: marketing management, services marketing
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