2001, ISBN: 0130332712

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… mais…

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC MARKETING FEDERATION ADVERTISING PROMOTION SELLING PUBLIC RELATIONS SALES DIRECT TRADE SHOWS SPONSORSHIP SOCIAL ARCHITECTURE BUSINESS EXECUTIVES FOR COURSES IN INTERNATIONAL AND GLOBAL MARKETING. THIS IS THE LEADING MBA TEXT MARKETING-WITH COMPREHENSIVE CASES.THIS BOOK FEATURES CASES THAT COVER CONSUMER, INDUSTRIAL, LOW TECH HIGH TECH, PRODUCT SERVICES SPECIFIC CHAPTER TOPICS EXAMINE ECONOMIC ENVIRONMENT; CULTURAL POLITICAL, LEGAL, REGULATORY ENVIRONMENTS; CUSTOMERS; INFORMATION SYSTEMS RESEARCH; TARGETING, SEGMENTING POSITIONING; ENTRY EXPANSION STRATEGIES: SOURCING; COOPERATION STRATEGIC PARTNERSHIPS; COMPETITIVE ANALYSIS STRATEGY; DECISIONS; PRICING CHANNELS PHYSICAL DISTRIBUTION; ADVERTISING; PROMOTION: PERSONAL SELLING, RELATIONS, PROMOTION, MARKETING, SHOWS, SPONSORSHIP; E-MARKETING; PLANNING, LEADING, ORGANIZING, MONITORING EFFORT; FUTURE OF INDIVIDUALS INTERESTED A CAREER "IN SEVENTH EDITION HIS SUCCESSFUL TEXT, WARREN KEEGAN OFFERS UNIQUE BLEND MANAGERIAL RELEVANCE, UP-TODATE EXAMPLES THEORETICAL INSIGHT. PLEASURE TO READ STUDENTS PRACTITIONERS ALIKE. ONCE AGAIN, CONVINCINGLY DEMONSTRATES WHY KEEGAN'S STANDS OUT FROM CROWD." — PROFESSOR BODO B. SCHLEGELMILCH, EDITOR, JOURNAL CHAIR MANAGEMENT, VIENNA UNIVERSITY ECONOMICS ADMINISTRATION "WARREN NEW MANAGEMENT WILL BE CLASSIC ITS SCOPE, BREADTH, INSIGHTS. HE TAKES READER WITH EASE, CLARITY COMPETENCE FUNDAMENTALS FRONTIERS E-MARKETING. DIGITIZING WORLD, WHERE INCREASINGLY INSTANTANEOUS IRREVERSIBLE, BOOK, I PREDICT, ESSENTIAL READING AN INDISPENSABLE REFERENCE." HOWARD V. PERLMUTTER, PH.D, EMERITUS WHARTON SCHOOL "KEEGAN'S EDITION, IMPRESSIVE REVISION WORK ON WITHOUT QUESTION WORLD'S TEXTBOOK REFERENCE COVERS EVERYTHING, FUNDAMENTAL CONCEPTS; TOOLS CORE ISSUES CONTEMPORARY UP MINUTE 'HOT' TOPICS. 'GURU' SHARES VAST UNDERSTANDING KNOWLEDGE REVISION." HERMAWAN KARTAJAYA, GOVERNOR, WHAT PHILIP KOTLER AS STUDENT, THEN TEACHER, WAS MY HERO THERE STILL NO ONE WHO COMES ANYWHERE, For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. "In the seventh edition of his successful text, Warren Keegan offers a unique blend of managerial relevance, up-todate examples and theoretical insight. This text is a pleasure to read for students and practitioners alike. Once again, this edition convincingly demonstrates why Warren Keegan's text stands out from the crowd." — Professor Bodo B. Schlegelmilch, Editor, Journal of International Marketing Chair of International Marketing and Management, Vienna University of Economics and Business Administration "Warren Keegan's new edition of Global Marketing Management will be a classic text, for its scope, breadth, and insights. He takes the reader with ease, clarity and high competence from the fundamentals of Global Marketing Management to the frontiers of Global e-marketing. In a digitizing world, where the globalization of marketing will be increasingly instantaneous and irreversible, Keegan's book, I predict, will be essential reading and an indispensable reference." Howard V. Perlmutter, Ph.D, Emeritus Professor of Social Architecture and Management, The Wharton School "Keegan's Global Marketing Management, Seventh Edition, is an impressive revision of the classic work on global marketing and is without question the world's leading textbook for students and reference for business executives on international and global marketing. Warren Keegan covers everything, from the fundamental concepts; tools and core issues to the contemporary up to the minute 'hot' topics. Keegan is the world's leading 'guru' on Global Marketing and he shares his vast understanding and knowledge in this impressive revision." — Hermawan Kartajaya, Governor, Asia Pacific Marketing Federation "Warren Keegan is to global marketing what Philip Kotler is to marketing. As a student, then as a teacher, Keegan was my hero and there is still no one who comes anywhere near him for depth, excitement, clarity, and vision. This seventh edition is a book that stands head and shoulders above all others. It pushes the state-of-the-art to even new frontiers. For anyone interested in global marketing, whether student, teacher, or practitioner, this book is a must." Professor Malcolm H.B. McDonald, Professor of Marketing Strategy and Deputy Director, Cranfield School of Management This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategiesmarketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotionpersonal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing. Dr. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the Markplus Global Institute-Singapore. He wrote the first multinational marketing textbook and is one of the world's leading experts on marketing and global business. He holds B.S. and M.S. degrees in economics from Kansas State University and an MBA and doctorate in marketing and international business from the Harvard Business School. He has held faculty positions at a number of business schools including Columbia, George Washington University, New York University, INSEAD, IMD, and the Stockholm School of Economics. His experience includes consulting with Boston Consulting Group and Arthur D. Little, marketing planning with the Pontiac Division of General Motors, and Chairman of Douglas A. Edwards, Inc., a New York commercial real estate firm. He is a consultant to a number of global firms. Current or former clients include AT&T, Bertelsmann, Bell Atlantic, General Electric, J. Walter Thompson, PurduePharma, Philips, Reckitt & Colman, Singapore I, Books<

ISBN: 9780130332714

Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… mais…

Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Pearson College Div, 2.5<

ISBN: 9780130332714

Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… mais…

Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s)., Pearson College Div, 3<