The Second Automobile Revolution / Trajectories of the World Carmakers in the 21st Century / M. Freyssenet / Buch / XXI / Englisch / 2009 / SPRINGER NATURE / EAN 9780230219717 - encadernada, livro de bolso

EAN (ISBN-13): 9780230219717
ISBN (ISBN-10): 0230219713
Livro de capa dura
Livro de bolso
Ano de publicação: 2009
Editor/Editora: SPRINGER NATURE
468 Páginas
Peso: 0,721 kg
Língua: eng/Englisch

Livro na base de dados desde 2009-03-14T05:40:17-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-01-19T13:59:54-03:00 (Sao Paulo)
Número ISBN/EAN: 9780230219717

Número ISBN - Ortografia alternativa:
0-230-21971-3, 978-0-230-21971-7
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: freyssenet, frey
Título do livro: automobile automobil, the second automobile revolution trajectories the world carmakers the 21st century, auto, second nature

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Dados da editora

Autor: M. Freyssenet
Título: The Second Automobile Revolution - Trajectories of the World Carmakers in the 21st Century
Editora: Palgrave Macmillan; Palgrave Macmillan UK
468 Páginas
Ano de publicação: 2009-04-30
London; GB
Língua: Inglês
106,99 € (DE)
109,99 € (AT)
118,00 CHF (CH)
Available
XXI, 468 p.

BB; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Verstehen; Diversity; merger; strategy; Business Strategy and Leadership; Management; Automotive Industry; Organization; Management und Managementtechniken; Fahrzeug- und Transportindustrie; Organisationstheorie und -verhalten; BC

Foreword; B.Jullien Introduction: Ten Years on, What Have we Learnt?  M.Freyssenet Wrong Forecasts and Unexpected Changes. The World that Changed the Machine; M.Freyssenet Strategies of Internationalization of Automobile Firms in the New Century: A New Leap Forward? B.Jetin PART I: THE DIVERGENT TRAJECTORIES OF JAPANESE AND KOREAN CARMAKERS Sigh of Toyota as the New World n°1 Carmaker; K.Shimizu Nissan: From the Brink of Bankruptcy; M. Stevens and T.Fujimoto Honda: Serendipity or Strategy from 1997-2007? D.J.Luethge  & P.Byosiere The Rebirth of Mazda Under Ford's Shadow; D. Arturo Heller Hyundai: Is It Possible to Realize the Dream of Becoming a Top 5 Global Automaker by 2010? M.Chung PART II: THE RESISTIBLE DECLINE OF THE 'BIG THREE' General Motors in an Age of Corporate Restructuring; R.Senter  & W.McManus Ford 1993 to 2007: Losing Its Way? G.Mercer Can Chrysler Survive its Re-invention? B.Belzowski PART III: THE RESISTANCE OF LEADING EUROPEAN CARMAKERS The Final Chapter of the „VW Model'? The VW Trajectory 1995-2005; U.Jürgens PSA: the Difficulties of a 'Volume and Diversity' Profit Strategy; M.Freyssenet Renault 1992-2007: Globalization and Strategic Uncertainties; M.Freyssenet Fiat Group Automobiles – An Arabian Phoenix in the International Auto Industry; G.Volpato From the Marriage in Heaven to the Divorce on Earth. The DaimlerChrysler Trajectory Since the Merger; H.Köhler Driving with Engineers' Professionalism and Family Values. The BMW Trajectory from a Regional Carmaker to a Global Premium Player; L.Pries A Break from the Past: Volvo and its malcontents; M.Holweg and F.K.Pil Production Counterfeits and Policy Collisions: the Rover trajectory – a salutary tale; D.Coffey PART IV: NEWCOMERS AND GLOBAL SUPPLIERS Made in China: Joint-Ventures and Domestic Newcomers; H.Wang Maruti-Suzuki's Trajectory: From a National Champion to a Japanese owned Subsidiary; F.Becker-Ritterspach Winners and Losers in the Auto Parts Industry: Trajectories Followed bythe Main First Tier Suppliers over the Past Decade; V.Frigant Conclusion. The Second Automobile Revolution. Promises and Uncertainties; M.Freyssenet Index