ISBN: 9780262240123
Many of Japan's marketing problems are not unique to that country but may well extend to other markets in similar environments. This book provides an extremely useful analysis of the Japa… mais…
BetterWorldBooks.com used in stock. Custos de envio:zzgl. Versandkosten., mais custos de envio Details... |
1971, ISBN: 0262240122
Edição encadernada
[EAN: 9780262240123], Gebraucht, sehr guter Zustand, [SC: 7.5], [PU: The MIT Press, Cambridge, Massachussets, USA], JAPANESE MARKETING SYSTEM JAPAN, Jacket, Printed Pages: 339. Rubbed and… mais…
ZVAB.com Vikram Jain Books, New Delhi, India [4059398] [Rating: 4 (von 5)] NOT NEW BOOK. Custos de envio: EUR 7.50 Details... |
1971, ISBN: 9780262240123
Cambridge, MA, U.S.A.: MIT Press, 1971, 1971. HARDBACK IN NEAR FINE CONDITION IN VERY GOOD DUST JACKET. NAME ON 1ST BLANK PAGE, OTHERWISE CLEAN.. Hardcover. Fine/Very Good., Cambridge, MA… mais…
Biblio.co.uk |
1971, ISBN: 9780262240123
MIT Press, 1971. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., MIT … mais…
Biblio.co.uk |
1971, ISBN: 9780262240123
Massachusetts: MIT Press. Good; Used - Adaptations & Innovations; ex library w/markings. 1971. Hardbound. 0262240122 . 319 pages ., MIT Press, 1971, 2.5
Biblio.co.uk |
ISBN: 9780262240123
Many of Japan's marketing problems are not unique to that country but may well extend to other markets in similar environments. This book provides an extremely useful analysis of the Japa… mais…
1971, ISBN: 0262240122
Edição encadernada
[EAN: 9780262240123], Gebraucht, sehr guter Zustand, [SC: 7.5], [PU: The MIT Press, Cambridge, Massachussets, USA], JAPANESE MARKETING SYSTEM JAPAN, Jacket, Printed Pages: 339. Rubbed and… mais…
1971
ISBN: 9780262240123
Cambridge, MA, U.S.A.: MIT Press, 1971, 1971. HARDBACK IN NEAR FINE CONDITION IN VERY GOOD DUST JACKET. NAME ON 1ST BLANK PAGE, OTHERWISE CLEAN.. Hardcover. Fine/Very Good., Cambridge, MA… mais…
1971, ISBN: 9780262240123
MIT Press, 1971. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., MIT … mais…
1971, ISBN: 9780262240123
Massachusetts: MIT Press. Good; Used - Adaptations & Innovations; ex library w/markings. 1971. Hardbound. 0262240122 . 319 pages ., MIT Press, 1971, 2.5
Dados bibliográficos do melhor livro correspondente
Autor: | |
Título: | |
Número ISBN: |
The book covers a number of issues and areas in depth: (1) The Setting (a historical perspective, overview of the distribution system in contemporary Japan, forces of change); (2) Emergence of a Mass Consumption Society (measures of growth, emergence of a viable middle class, changes in consumption patterns, changes in relevant values); (3) Marketing Behavior of Large Manufacturing Firms (forces for change, adaptive behavior, control over channels of distribution—with examples from industries); (4) Innovations in the Distribution Sector (new retailing institutions, implications); (5) Adaptive Behavior of Traditional Elements in the Marketing Systems (small retail firms, wholesalers, department stores, trading companies); (6) Development of Consumer Financing in Postwar Japan (installment credit, credit cards); (7) Government Policies Toward the Distribution Sector; (8) Some Tentative Observations.
The author skillfully analyzes the forces that are bringing about changes in Japanese marketing. In doing so he raises and answers some important questions: What impact has Japan's recent entry into a highly industrialized and mass consumption oriented society had on her marketing system, and how is the marketing system seeking to adapt to these developments? Is the emerging system taking on characteristics commonly associated with marketing systems in other mass consumption societies? What impact have changes in the marketing system had on the rest of Japanese society? The answer to this last question contains the basic premise that marketing is an important mechanism in providing for social change, and Professor Yoshino describes the role of the Japanese government in trying to resolve such problems as the threatened disappearance of the family retail establishment. He also provides statistical data relating to changes in basic value orientation of the Japanese consumer—for instance, the number of families buying Western-style furniture.
Data for the book have been drawn from both primary and secondary sources, which include personal interviews with marketing executives of large manufacturing firms, a score of experts on the Japanese marketing system, and owners and managers of various types of marketing interme
Dados detalhados do livro - Japanese Marketing System: Adaptation and Innovation
EAN (ISBN-13): 9780262240123
ISBN (ISBN-10): 0262240122
Livro de capa dura
Livro de bolso
Ano de publicação: 2013
Editor/Editora: MIT Press
Livro na base de dados desde 2008-04-03T07:55:12-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-28T19:08:23-03:00 (Sao Paulo)
Número ISBN/EAN: 9780262240123
Número ISBN - Ortografia alternativa:
0-262-24012-2, 978-0-262-24012-3
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: yoshino
Título do livro: adaptations and innovations
Outros livros adicionais, que poderiam ser muito similares com este livro:
Último livro semelhante:
9782622401229 The Japanese Marketing System. (Yoshino, M. Y.)
< Para arquivar...