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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
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Jeremy Bullmore:

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - encadernada, livro de bolso

ISBN: 9780470029152

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jere… mais…

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Apples, Insights and Mad Inventors : An Entertaining Analysis of Modern Marketing by Jeremy Bullmore - Jeremy Bullmore
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Jeremy Bullmore:

Apples, Insights and Mad Inventors : An Entertaining Analysis of Modern Marketing by Jeremy Bullmore - livro usado

ISBN: 9780470029152

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jere… mais…

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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Bullmore, Jeremy
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Bullmore, Jeremy:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - primeira edição

2006

ISBN: 9780470029152

Edição encadernada

Wiley, Gebundene Ausgabe, Auflage: 1. 174 Seiten, Publiziert: 2006-03-31T00:00:01Z, Produktgruppe: Buch, 0.76 kg, Verkaufsrang: 3596164, Management, Business & Karriere, Kategorien, Büche… mais…

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Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - encadernada, livro de bolso

2006, ISBN: 0470029153

[EAN: 9780470029152], Gebraucht, guter Zustand, [PU: Wiley], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect… mais…

NOT NEW BOOK. Custos de envio: EUR 8.31 Hippo Books, Hammond, IN, U.S.A. [50294793] [Rating: 5 (von 5)]
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Bullmore, Jeremy:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - encadernada, livro de bolso

2006, ISBN: 0470029153

[EAN: 9780470029152], Neubuch, [PU: Wiley], Books

NEW BOOK. Custos de envio: EUR 41.55 The Book Spot, Sioux Falls, SD, U.S.A. [1480660] [Rating: 4 (von 5)]
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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
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9780470029152


In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why.

Dados detalhados do livro - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing


EAN (ISBN-13): 9780470029152
ISBN (ISBN-10): 0470029153
Livro de capa dura
Ano de publicação: 2006
Editor/Editora: Wiley
164 Páginas
Peso: 0,336 kg
Língua: eng/Englisch

Livro na base de dados desde 2007-04-14T04:41:55-03:00 (Sao Paulo)
Página de detalhes modificada pela última vez em 2024-03-04T12:43:02-03:00 (Sao Paulo)
Número ISBN/EAN: 9780470029152

Número ISBN - Ortografia alternativa:
0-470-02915-3, 978-0-470-02915-2
Ortografia alternativa e termos de pesquisa relacionados:
Autor do livro: jeremy bullmore
Título do livro: pieces eight, apples insights mad inventors entertaining analysis modern marketing, mode marketing, app inventor, mad about you, mad for keeps

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