ISBN: 9780470247532

Praise for MARKETING for RAINMAKERS "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative… mais…

Praise for MARKETING for RAINMAKERS "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd." --Todd Clarke, President, CLS Investment Firm "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent--but never irrelevant." --Charles Salmans, Principal, Global Public Relations, Mercer "Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition." --Karen Kaplan, President, Hill Holliday "Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels." --Christy White, Principal, Cogent Research, LLC "Old-school marketing still reigns supreme--except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire." --Tom Asacker, author of "Sandbox Wisdom and A Clear Eye for Branding" ""Marketing for Rainmakers" offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight--masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!" --Marcia S. Wagner, President, The Wagner Law Group Media > Book, [PU: Wiley]<

ISBN: 9780470247532

Praise for MARKETING for RAINMAKERS "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative… mais…

Praise for MARKETING for RAINMAKERS "In a business environment where everything looks the same to the consumer, Phil Fragasso helps his clients rise above the competition. His innovative methods and thought-provoking ideas helped our sales force seriously consider ways they might differentiate themselves from the crowd." --Todd Clarke, President, CLS Investment Firm "Phil Fragasso is a marketing leader with a track record of success demonstrating that good sales and marketing ideas can also be fun. He has a history of introducing breakthrough marketing techniques applicable to companies of all sizes. Phil's approach to marketing has always been creative, effective, and irreverent--but never irrelevant." --Charles Salmans, Principal, Global Public Relations, Mercer "Effective marketing is less about what you do and more about how you think. Phil's book provides a strong foundation to build a marketing mindset that will help set you apart from the competition." --Karen Kaplan, President, Hill Holliday "Phil's years of experience in marketing are evident in this incredibly comprehensive, easy-to-use guide for marketing practitioners at all levels." --Christy White, Principal, Cogent Research, LLC "Old-school marketing still reigns supreme--except in the minds of a small number of innovative marketers like Phil Fragasso. Phil has an innate ability to put himself in the place of the customer and drive marketing programs that engage and inspire." --Tom Asacker, author of "Sandbox Wisdom and A Clear Eye for Branding" ""Marketing for Rainmakers" offers a brilliant and long-needed compilation of good old-fashioned common sense, coupled with Phil's penetrating insight--masterfully placed in one entertaining and informative narrative. What a gift; what an opportunity!" --Marcia S. Wagner, President, The Wagner Law Group Media >, [PU: Wiley]<